Salesforce Salesforce Certifications CUSTOMER-DATA-PLATFORM Questions & Answers

• Question 81:

  A marketer needs to create several segments with similar filter criteria for multiple brands.

  How can marketer create these segments as efficiently as possible?

  A. Use and attribute filter feature in activation

  B. Create a segment and clone via API for each brand

  C. Create a reusable container block with common criteria

  D. Create a segment and copy for each brand.

  Correct Answer: D

• Question 82:

  What is a DMO called if it inherits the name, shape, and semantics of the reference object?

  A. Custom DMO

  B. Standard DMO

  C. Data Lake Object (DLO)

  D. Data Source Object (DSO)

  Correct Answer: B

• Question 83:

  What are the two steps of data setup process in Salesforce CDP?

  A. Map ingested data to existing ingested data objects

  B. Map ingested data to the Data Model

  C. Establish a connection with the source data via Rest API

  D. Preserve data with ingestion to data lake

  Correct Answer: BD

• Question 84:

  Which two features can be used to validate the data in the unified profile object?

  A. Query API

  B. Data Explorer

  C. Segmentation

  D. Identity Reconciliation

  Correct Answer: AB

• Question 85:

  Which two steps are required when configuring a Marketing Cloud activation?

  A. Select an Activation Target

  B. Select Contact Points

  C. Add Additional Attributes

  D. Select Activation Membership

  Correct Answer: AD

• Question 86:

  Which of the following are characteristics of Formulas? (Choose 2)

  A. Simple logic on a row-based operation

  B. Ease of use, self-service

  C. Highly reusable content

  D. Attribute updated regularly

  Correct Answer: AC

• Question 87:

  Which 2 characteristics describe the CIM (Cloud Information Model)?

  A. Product sold by salesforce

  B. Conceptual model

  C. Statistical model

  D. Canonical model

  Correct Answer: BD

• Question 88:

  How can a marketer change attribute names to match personalization in an activation target?

  A. Set preferred attribute names when configuring activation

  B. Update attribute names in the data stream configuration

  C. Set preferred attribute names when configuring activation target

  D. Update field names in the data model

  Correct Answer: A

• Question 89:

  What is the relationship between Individual and Contact Point Objects?

  A. 1:1

  B. 1: Many

  C. Many: Many

  D. None of the above

  Correct Answer: B

• Question 90:

  How many calculated insights can be created per tenant?

  A. 5

  B. 10

  C. 50

  D. 100

  Correct Answer: D