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Salesforce Customer Data Platform (CDP)

Exam Details

  • Exam Code
    :CUSTOMER-DATA-PLATFORM
  • Exam Name
    :Salesforce Customer Data Platform (CDP)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :201 Q&As
  • Last Updated
    :Mar 26, 2025

Salesforce Salesforce Certifications CUSTOMER-DATA-PLATFORM Questions & Answers

  • Question 101:

    How can the records in a Data Stream object be updated?

    A. Using API

    B. Using Data Explorer

    C. Using the edit Data Stream feature

    D. Using a new source file

  • Question 102:

    Which Steps should an administrator take if a successfully configured cloud storage data stream fails to refresh with a NO FILE FOUND error message ?

    A. Check if the file exists in S3 bucket

    B. Check permissions are configured for the CDP user

    C. Check permissions are configured for the S3 user

    D. Check if cloud storage data source is enabled in cdp set up

  • Question 103:

    Which Salesforce CDP use case drives acquisition of new customers based on first party data?

    A. Universal Suppression across known channels

    B. Loyalty Segmentation

    C. Prospective Look-a-Likes with paid media

    D. Post-purchase

  • Question 104:

    How does Salesforce CDP ... Restriction of Processing request in segmentation?

    A. Restricts data processing when saving the segment

    B. Restricts all data processing for individual and unified individual profiles within 24 hours

    C. Restricts all data processing on all entities

    D. Restricts data processing during activation32

  • Question 105:

    What is the max limit of records can be retrieved by the Profile and Query API in a single call?

    A. 2000

    B. 9999

    C. 4999

    D. No max limit

  • Question 106:

    Which two files are created in Cloud Storage bucket after segment is published?

    A. File with the security credentials

    B. File containing calculated insights

    C. File containing segment definition

    D. File containing segment members with additional attributes

  • Question 107:

    How does an admin increase the consolidation rate for Identity Resolution?

    A. More matching rules to broaden the search for matches

    B. Merge all reconciliation rules to Source Sequence

    C. (...) the number of matching rules

    D. (...) the ignore Empty Value option

  • Question 108:

    Which permission set allows the user to create, manage and publish segments in Salesforce CDP?

    A. Salesforce CDP Admin

    B. Salesforce CDP Data aware specialist

    C. Salesforce CDP Marketing Manager

    D. Salesforce CDP Marketing Specialist

  • Question 109:

    Which data model type in Salesforce CDP defines interactions with party?

    A. Sales Order

    B. Transaction

    C. Engagement

    D. Individual

  • Question 110:

    What does the ignore empty value option do in Identity Resolution?

    A. Ignores empty reconciliation rules

    B. Replaces the value with a null

    C. Ignores empty fields when running reconciliation

    D. Modified the value in the field with a predefined value

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