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Salesforce Customer Data Platform (CDP)

Exam Details

  • Exam Code
    :CUSTOMER-DATA-PLATFORM
  • Exam Name
    :Salesforce Customer Data Platform (CDP)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :201 Q&As
  • Last Updated
    :Mar 26, 2025

Salesforce Salesforce Certifications CUSTOMER-DATA-PLATFORM Questions & Answers

  • Question 171:

    How can an administrator check segment publishing status?

    A. Segments publish summary dashboard

    B. Publish History related list in Activation Record

    C. Segments publish history report

    D. Publish History related list in Segment Record

  • Question 172:

    What is the process called of Cleaning, Deduplicating, Merging data into a single ID?

    A. Data Unification

    B. Data Mining

    C. Data Cleansing

  • Question 173:

    What is the correct formula to display the value of the raw data column of "Revenue" plus a 5% margin?

    A. SELECT([`Revenue'] *1.05)

    B. SELECT([`revenue'] *1.05)

    C. sourceField([`Revenue'] *1.05)

    D. sourceField([`revenue'] *1.05)

  • Question 174:

    What is the cardinality between individual and contact point objects?

    A. One to one

    B. Many to one

    C. Many to many

    D. One to many

  • Question 175:

    How often does subscriber data from Marketing Cloud Bundles refresh?

    A. Every 12 hours

    B. Every 15 mins

    C. Hourly

    D. Daily

  • Question 176:

    Where are activated segments found in Marketing Cloud?

    A. Filtered Data Extensions

    B. Standard Data Extension

    C. Shared Data Extension

    D. Salesforce Data Extensions

  • Question 177:

    Which formula function should a Data Specialist use to create composite key if the primary key is not available in the data stream?

    A. COALESCE

    B. UUID

    C. CONCATE

    D. SUBTITUTE

  • Question 178:

    Which authentication type is supported for Cloud File Storage activation target?

    A. Using encrypted username and password

    B. Using access and secret keys

    C. Using private key certificate

    D. Using JWT token

  • Question 179:

    Which of these three CRM objects do reconciliation rules operate across?

    A. Contact

    B. Party Identification

    C. Individual

    D. Lead

    E. Contact Point Email

  • Question 180:

    In addition to Unified Individual Object, what other object does Salesforce CDP automatically create and manage during the Identity Resolution process?

    A. Unified Lead Objects

    B. Unified Contact Point Objects

    C. Unified Order Objects

    D. Unified Product Objects

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