Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 91:

  When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?

  A. Lists

  B. Data Extension

  C. Data Views

  D. Import Activity

  Correct Answer: A

• Question 92:

  What are the ways that data can be imported into the marketing cloud? (Choose 3)

  A. Import Activity

  B. Import Wizard

  C. API

  D. Query Activity

  Correct Answer: ABC

• Question 93:

  When does the validation of email address occur when using a data extension?

  A. Done at the time of Import

  B. Done at the time of Send

  C. Done when admin refreshes it

  D. Done when subscriber updates profile in the profile center

  Correct Answer: B

• Question 94:

  In order to import into an data extension using "add" or "update" command what must it contain?

  A. Primary Key

  B. Email address

  C. Subscriber Key

  D. Subscriber Last name

  Correct Answer: A

• Question 95:

  What is the number one trend being seen in the email marketing space? (Choose 2)

  A. More and more people are subscribing to email marketing.

  B. Redesigning email to improve click-through rates on a mobile device.

  C. Between 40-60% of consumers are reading email on their smart phones.

  D. People like email marketing b/c they can choose what they subscribe to.

  Correct Answer: BC

• Question 96:

  What are some best practices for improving email delivery? (Choose 2)

  A. Make sure you are communicating in frequency subscriber expects.

  B. Don't buy email lists

  C. Authenticate email to avoid bulk folder delivery

  D. Walled Content

  Correct Answer: AC

• Question 97:

  What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)

  A. Subject line recognition.

  B. Email sign up on website

  C. During inbound sales call

  D. In-store loyalty programs.

  E. Address Book Strategy

  Correct Answer: BCD

• Question 98:

  What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

  A. Sales associate request during check out.

  B. Paid Mobile Ads

  C. Capture from Facebook

  D. Authenticate email

  E. Drip campaigns

  Correct Answer: ABC

• Question 99:

  Identify the best practices for interacting with potential and active subscribers. (Choose 3)

  A. Buy email lists

  B. Permission is specific to an address even if you know others.

  C. Opt-in via SMS in not Opt-in via email (And vice versa)

  D. Opt-ins are brand specific, don't share with other brands.

  E. In store loyalty programs

  Correct Answer: BCD

• Question 100:

  Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

  A. Keep SPAM complaints under 10%

  B. Keep SPAM complaints under .01%

  C. Make unsubscribe easy and honor immediately

  D. Email never mandatory for customer interaction

  E. Accurately identify the sender in the header information.

  Correct Answer: BCD