Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90- day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
A. Triggered Emails
B. Automation Studio
C. Guided Send
D. Playbooks
Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?
A. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
B. The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
C. The subscriber is automatically unsubscribed from the business unit from which the send originated
D. The subscriber is automatically unsubscribed from the list from which the send originated
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)
A. Build email templates with HTML Paste
B. Ensure the email renders well in mobile apps
C. Include an unsubscribe button
D. Segment the email's target audience
E. Included personalization and dynamic content
A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)
A. A/B Tests
B. Scheduled Sends
C. Send Previews
D. Triggered Sends
E. Test Sends
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?
A. Sender Profile
B. Content information
C. Can-SPAM classification
D. Delivery Profile
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
A. Send Preview
B. User-Initiated
C. Test Send
D. Guided Send
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)
A. The Primary Key and demographic data will be added to All Subscribers
B. The subscriber will be added to All Subscribers with a status of Active
C. The email send will fail
D. The email address and Subscriber Key will be added to All Subscribers
Which send process can use Sender Profiles? (Choose 3)
A. Simple Automated Sends
B. Guided Sends
C. User-Initiated Sends
D. Test Sends
E. Triggered Sends
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
A. Web Paste
B. Text only
C. Template Based
D. HTML Paste
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
A. Triggered Email
B. Test Send
C. Guided Send
D. User Initiated Email
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