Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)
A. Your Data should always be relevant to the subscriber.
B. Be aware of the size of your email.
C. Include your physical mailing address.
D. Provide a mechanism to opt out.
E. Honor Opt-out requests promptly.
F. Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.
According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)
A. You must process an unsubscribe request within 20 days.
B. you must process an unsubscribe request within 10 days.
C. Your unsubscribe mechanism must be operational for at least 20 days.
D. Your unsubscribe mechanism must be operational for at least 30 days.
What are some ways that a marketer can improve deliverability of their emails? (Choose 4)
A. Ensure all subscribers have given you permission
B. Subject line recognition
C. Address Book Strategy - add address book tool to your emails.
D. Add how the subscriber subscribed to your email
E. Identify the message as an advertisement
When a marketer is looking to improve the deliverability of their emails what should be included in the subject line of the email?
A. Customer's first and last name
B. Incentive Program
C. Catchy subject line
D. Add your company's name.
By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?
A. Email Tab
B. Pending Tab
C. Templates Tab
D. Lists tab
What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?
A. Allows you to create custom actions for your marketing.
B. Allows you to create Email
C. Allows you to access you most frequent tasks quickly
D. Allows you to view past and pending emails.
Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
A. Optimize for Mobile
B. Data should always be relevant
C. Personalize email whenever possible
D. Sharing isn't just for social networks
E. Send e-mail often to your customers
F. Include your physical mailing address.
What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 5)
A. Honor opt-requests promptly
B. Animated Gifs
C. Link the GIF to a video
D. Use styled alt tag and background color
E. Be aware of size of e-mail, be brief.
F. Automate your post-message
What does Exact Target do to help protect your data when you log in? Choose 2
A. Authenticate your browser
B. Enter your username and password
C. Click Send Activation Email button
D. You must choose a long password with multiple characters.
How do you access the Email Application in the Exact Target IMH? (Choose 2)
A. Access the Email Application through the Exact Target Marketing Cloud Drop Down.
B. Click Email.
C. Click Campaigns and Reports
D. Click the App Selector in Exact Target.
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