Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 81:

  If you don't have the option for offline tactics what could you consider? (Select 3)

  A. Require email to create an account on website

  B. Registration with incentive on website

  C. Drive online loyalty program registration requiring email address

  D. Promote content via social media that does not requires email registration to access

  Correct Answer: ABC

• Question 82:

  Why do consumers prefer email marketing? (Choose 3)

  A. Put the consumer in control

  B. Consumers trust brands to respect their preferences.

  C. Customers can manage preferences and unsubscribes.

  D. Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.

  Correct Answer: ABC

• Question 83:

  What are the 5 proven email practices to drive revenue? (Choose 5)

  A. Gain Subscribers

  B. Improve Deliverability

  C. Design for Clicks

  D. Send email consumers want

  E. Drive engagement

  F. Use automation

  G. Adhere to the CANSPAM act.

  Correct Answer: ABCEF

• Question 84:

  What are the 4 ways to gain subscribers? (Choose 4)

  A. Make a list of your most common touchpoint

  B. Test a few different opt in techniques.

  C. Use A/B Testing

  D. Get Social

  E. Go Mobile.

  Correct Answer: ABDE

• Question 85:

  What are the key ways to improve email deliverability in email marketing? (Choose 4)

  A. Use double Opt-in to avoid getting blacklisted.

  B. Maintain a consistent "From Name"

  C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!

  D. Consider Subscriber engagement....send only to most engaged subscribers.

  E. Email sign-up on website.

  F. Use email templates

  Correct Answer: ABCD

• Question 86:

  What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

  A. Design for Mobile

  B. Put most important info in upper left quadrant...position logo, call to action.

  C. Plan for blocked images....use HTML text and web safe fonts....include alt tags

  D. Test and test again.

  E. Use A/B Testing to see which email works best

  Correct Answer: ABCD

• Question 87:

  What are some of the best practices to drive engagement with email marketing? (Choose 3)

  A. segment your communications.

  B. integrate email marketing and CRM systems

  C. Design for Mobile

  D. A/B Testing to see what resonates.

  E. go Social

  Correct Answer: ABD

• Question 88:

  What are some things you should automate as an email marketer?

  A. Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.

  B. Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.

  C. Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.

  D. Implement Customer satisfaction programs.

  Correct Answer: ABCD

• Question 89:

  EXAM Question : (Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN- SPAM act requires that commercial emails: (Choose 6)

  A. Accurately identify the sender in header info.

  B. Use a subject line that accurately represents the email.

  C. ID message as advertisement unless you have opt-in from subscriber

  D. Include your Physical mailing address

  E. Provide a mechanism to opt-out.

  F. Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.

  G. Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.

  H. CAN-SPAM can be ignored.

  Correct Answer: ABCDEF

• Question 90:

  Describe email design best practices. What are the 3 stages of interaction? (Choose 3)

  A. Envelope

  B. Footer

  C. Body

  D. Landing Page

  E. Subject line

  Correct Answer: ACD