Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 121:

  A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?

  A. Audience Builder

  B. Drag and Drop Segmentation

  C. Query Activity

  D. Guided Send

  Correct Answer: B

• Question 122:

  Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

  A. Business Unit Access Permissions

  B. Date/Time Range fro Access

  C. Shared Data Extension

  D. User Roles and Permissions

  Correct Answer: A

• Question 123:

  What is an Automation Studio activity? (Choose 3)

  A. Wait Activity

  B. Send Email

  C. Triggered Send

  D. Transfer File Activity

  E. A/B Test Send Activity

  Correct Answer: ABD

• Question 124:

  A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

  A. Ensure that the data extension contains a primary key

  B. Select the update type Add and Update

  C. Select the update type Overwrite

  D. Select the update type Add Only

  Correct Answer: AB

• Question 125:

  Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

  A. Ensure the Nullable box is not checked for the First_Name field

  B. Fill in the source data with "Valued Customer" for each blank First_Name field

  C. Mark First_Name as the Primary Key

  D. Make "Valued Customer" the Default Value for the First_Name field

  Correct Answer: D

• Question 126:

  A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection. In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers

  A. Triggered Sends

  B. Scheduled Sends

  C. Test Sends

  D. A/B Tests

  E. Send Previews

  Correct Answer: ABD

• Question 127:

  A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

  A. Spam Check

  B. Validate

  C. Content Detective

  D. Subscriber Preview

  Correct Answer: C

• Question 128:

  Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

  A. Scheduled Automation > SQL Query Activity > File Transfer Activity

  B. File Drop Automation > Data Extract Activity > File Transfer Activity

  C. Scheduled Automation > Data Extract Activity > File Transfer Activity

  D. File Drop Automation > SQL Query Activity > File Transfer Activity

  Correct Answer: B

• Question 129:

  A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?

  A. Send Email

  B. Guided Send

  C. Send Preview

  D. Test Send

  Correct Answer: B

• Question 130:

  A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers

  A. In Personalization strings

  B. Dynamic content

  C. Audience segmentation

  D. In Einstein content

  E. Specialized content

  Correct Answer: ABD