Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 131:

  A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?

  A. Create a version of the email that does not include the unsubscribe link.

  B. Deselect the option to Enable System Generated Links in the Test Send.

  C. Send to a Test Data Extension via the Send Flow.

  D. Send the marketing team a link to the Subscriber Preview of the email.

  Correct Answer: C

• Question 132:

  The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

  A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.

  B. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.

  C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.

  D. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

  Correct Answer: D

• Question 133:

  The email marketing manager at Northern Trail Outfitters would like to build a new audience that will

  combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data

  extension.

  How should this new audience be created?

  A. Create a Filter Activity in Automation Studio to combine the two data extensions.

  B. Build a Group based on a Data Filter to combine the two data extensions.

  C. Export both data extensions and import into a new data extension.

  D. Populate a data extension using an SQL Query Activity in Automation Studio.

  Correct Answer: C

• Question 134:

  A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

  A. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.

  B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.

  C. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.

  D. Create a Test data extension composed of the management team and Test Send to the Test data extension.

  Correct Answer: C

• Question 135:

  A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

  A. Individually share each asset with the other business unit in Content Builder.

  B. Move the content into the Shared Content folder in Content Builder.

  C. Create and share a new folder for the assets in Content Builder.

  D. Switch to Classic Content to move the assets into the Shared Content folder.

  Correct Answer: B

• Question 136:

  Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

  A. Engagement Split

  B. Filter Activity

  C. Decision Split

  D. Random Split

  Correct Answer: A

• Question 137:

  NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers

  A. Include @media query CSS in the email

  B. Use a Basic, Empty or Themed Template in Content Builder

  C. Use inline CSS styling on all HTML elements

  D. Include style="display:block" on all images

  Correct Answer: AC

• Question 138:

  A team wants to import a file with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

  A. Choose the appropriate date format

  B. Map the attributes in the file

  C. Name the new import definition

  D. Select the delimiting character

  Correct Answer: B

• Question 139:

  A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

  A. Automation Studio

  B. Filter Activity

  C. Journey Builder

  D. Data Extract Activity

  Correct Answer: A

• Question 140:

  NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

  A. Filter Activity

  B. Data Filter

  C. SQL Query

  D. Filtered Group

  Correct Answer: A