Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 141:

  When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers

  A. Mark the "Is Testable" checkbox

  B. Mark the "Is Sendable" checkbox

  C. Define the Send Relationship by email address

  D. Set the Email Address as the Primary Key

  Correct Answer: AB

• Question 142:

  Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?

  A. Soft Bounce

  B. Validation Error

  C. Unsubscribed

  D. Hard Bounce

  Correct Answer: D

• Question 143:

  Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

  A. SQL Query activity

  B. Data Extract activity

  C. Filter activity

  D. Segment activity

  Correct Answer: AC

• Question 144:

  What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List? (Choose 3)

  A. They will be unsubscribed from all available lists

  B. They can resubscribe from the Subscription Center

  C. They can choose to be unsubscribed from all lists in the Subscription Center

  D. They will be unsubscribed from the List used for the send

  E. They will be removed from the data extension

  Correct Answer: BCD

• Question 145:

  Where can a marketer go to learn more information about using APIs? (Choose 2)

  A. Help.exacttarget.com

  B. The Administration tab

  C. Code.exacttarget.com

  D. Help and Training Portal

  Correct Answer: AC

• Question 146:

  What is a function of the Content Detective tool?

  A. It helps guarantee placement of emails into the inbox

  B. It helps display content in a content box

  C. It helps identify spam triggers in email content and subject lines

  D. It helps track customer traffic generated by content areas within a email

  Correct Answer: C

• Question 147:

  Which tactic will improve deliverability for a new sender?

  A. Send email during the holiday season when new senders are less likely to be detected

  B. Send email to a minimum of 35,000 subscribers per ISP per day

  C. Send email to ISPs that have been notified of the new sender

  D. Send email to the most active and engaged customers

  Correct Answer: D

• Question 148:

  What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

  A. 5 business days

  B. 30 calendar days

  C. 10 business days

  D. 24 hours

  Correct Answer: C

• Question 149:

  What can be used to join two data extensions to segment via Drag and Drop Segmentation?

  A. Subscriber Key

  B. Subscriber ID

  C. Data Relationship

  D. Send Relationship

  Correct Answer: A

• Question 150:

  What information and data about the performance of an individual send can be exported from the tracking details?

  A. Subscribers who click on a specific link

  B. Images showing how the email rendered on different devices

  C. Number of clicks from mobile devices

  D. Performance data on the Overview Tab

  Correct Answer: AC