Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 151:

  What is a true statement about the Master Unsubscribe? (Choose 3)

  A. Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe

  B. Subscribers can be manually unsubscribed in Subscriber Properties

  C. Subscribers can Master unsubscribe themselves via the Subscription Center

  D. Subscribers can be Master unsubscribed via an import to All Subscribers

  E. Subscribers can contact the Salesforce Marketing Cloud to unsubscribe

  Correct Answer: ABC

• Question 152:

  Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

  A. Email Address

  B. Data Extension Fields

  C. Order History

  D. List Attributes

  Correct Answer: AD

• Question 153:

  Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

  A. Lists and Data Extensions

  B. Active Audiences

  C. Lists

  D. Data Extensions

  Correct Answer: A

• Question 154:

  What must be configured in a Marketing Cloud account to use the import wizard?

  A. Enhanced FTP

  B. File Transfer

  C. Data Loader

  D. Encrypted FTP

  Correct Answer: A

• Question 155:

  Which feature can a marketer use to individualize content in an email? (Choose 3)

  A. Specialized content

  B. Audience Segmentation

  C. Predictive content

  D. Personalization string

  E. Dynamic content

  Correct Answer: BDE

• Question 156:

  Which statement regarding editing an email template is true? (Choose 2) *****

  A. Updating an email to reflect changes made in its template can be done in the email properties

  B. Changes to a template cannot be made once it is saved in the application

  C. Changes to a template are automatically inherited in emails built from that template

  D. A template does not automatically affect emails created from that template

  Correct Answer: AD

• Question 157:

  The marketing team would like to remind customers they can receive 10% off all purchases they make during the week of their birthday as a way to increase customer engagement. Which tool would the Marketing team use to send an email notification to customers based on a subscriber specific date?

  A. AMPscript

  B. Data relationships

  C. Data Extract Activity

  D. Playbooks

  Correct Answer: D

• Question 158:

  Which feature would a marketer use to build a Send Classification? (Choose 2)

  A. Custom Profile Center

  B. Delivery Profile

  C. Reply Mail Profile

  D. Sender Profile

  Correct Answer: B

• Question 159:

  What is a capability of a data relationship?

  A. Join three or more data extensions together to create a filtered data extension

  B. Join a list and a data extension to filter the combined data

  C. Join data extensions together to create one combined data extension

  D. Join data extensions to filter or segment the fields from data extensions

  Correct Answer: D

• Question 160:

  Where can a marketer see the performance summary of a recent email send?

  A. Summary tab

  B. Job Links tab within Tracking

  C. Overview Tab within Tracking

  D. Send Performance Tab

  Correct Answer: C