Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 161:

  Using measures, what data can a marketer use to segment an audience?

  A. Geographical Data

  B. First Name Attributes

  C. Gender Data

  D. Open Data

  Correct Answer: D

• Question 162:

  What is triggered automation?

  A. An automation that is triggered based on a schedule that has been defined

  B. An automation that is initiated when a designated value in a data extension is changed

  C. An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder

  D. An automation that triggers an email to be sent based on a user Initiated Email definition

  Correct Answer: C

• Question 163:

  A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

  A. An import activity can be executed manually

  B. The import activity is under Subscribers in the Email Application

  C. An import activity can be used in an automation created in Automation Studio

  D. The file for an import activity must be placed in a folder on a FTP site

  E. The file for an import activity can be on a desktop computer

  Correct Answer: CDE

• Question 164:

  A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

  A. The Customer_ID field in the Data Extension

  B. The Subscriber ID in a System Data View Table

  C. The Email_Address field in the Data Extension

  D. The Email Address Profile Attribute

  Correct Answer: A

• Question 165:

  A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

  A. User-initiated email

  B. Query Activity

  C. Playbooks

  D. Automation Studio

  Correct Answer: C

• Question 166:

  Which is a fundamental component of coding responsive emails?

  A. CSS3 @media Queries

  B. Span Tags

  C. SQL Queries

  D. Anchor Tags

  Correct Answer: A

• Question 167:

  What is a purpose of marking an attribute as hidden?

  A. The attribute is not available for CAN-SPAM compliance

  B. The attribute is not available to store data

  C. The attribute is not available to other users in the account

  D. The attribute is not available to subscribers on the Profile Center

  Correct Answer: D

• Question 168:

  What is a true statement about Subscriber Key? (Choose 3)

  A. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

  B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship

  C. Subscriber Key and Primary Key are interchangeable terms

  D. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value

  E. Subscriber Key determines what update types will be available when importing data

  Correct Answer: ABD

• Question 169:

  A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

  A. Use Query Activities

  B. Use Drag and Drop Segmentation to create data filters

  C. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities

  D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities

  Correct Answer: CD

• Question 170:

  Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

  A. Send Classification

  B. Send Definition

  C. Delivery Profile

  D. Sender Profile

  Correct Answer: A