Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 171:

  A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

  A. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number

  B. Configure Web Collect to return an error message for any email address that does not conform to standard conventions

  C. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks

  D. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

  Correct Answer: D

• Question 172:

  A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

  A. A User initiated Email

  B. A Simple Send Email

  C. A recurring Send Schedule via Guided Send

  D. A Transactional Send Classification

  Correct Answer: C

• Question 173:

  A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

  A. Refresh the data filter

  B. Add to Data Extension

  C. Send the email via Triggered Send

  D. Add a new subscriber to a list

  Correct Answer: BC

• Question 174:

  Which file type delimiter is available in the Import Wizard? (Choose 3)

  A. Pipe

  B. Other

  C. Comma

  D. Fixed Length

  E. Tab

  Correct Answer: ACE

• Question 175:

  The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

  A. Automation Studio

  B. Playbooks

  C. Data Extract Activity

  D. Filter Activity

  Correct Answer: C

• Question 176:

  When building content for an email, what would a marketer consider in the Call to Action? (Choose 2) A. A call to action can be text or an image based button

  B. A call to action should be direct and action-oriented

  C. A call to action below the fold performs best

  D. Text buttons receive more clicks than graphics

  Correct Answer: CD

• Question 177:

  The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech"

  How can this process be automated?

  A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation

  B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation

  C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter

  D. Add the Pref1-Tech Data Filter to an Automation

  Correct Answer: A

• Question 178:

  What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

  A. Require that the subscriber refer a friend

  B. Personalize email content

  C. Send three emails on the first day after sign-up

  D. Share the email program's value proposition

  Correct Answer: BD

• Question 179:

  When using a mobile-optimized template, what causes the mobile layout to display?

  A. The specific device that is used to view the email

  B. The screen size of the device that is used to view the email

  C. A subscriber attribute that dictates a mobile layout preference

  D. The email client detection tracking pixel

  Correct Answer: D

• Question 180:

  Which combination of audiences can be selected in the recipient section for a specific Send?

  A. Lists and Audiences

  B. Contacts or Audiences

  C. Lists or Data Extensions

  D. Lists and Data Extensions

  Correct Answer: C