Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 181:

  Which variable can be tested using the A/B testing tool? (Choose 3)

  A. Email content

  B. Pre-header

  C. IP Address

  D. From Name

  E. ISP

  Correct Answer: ABD

• Question 182:

  What is a personalization string?

  A. A snippet of text that inserts subscriber attributes into an email

  B. An automated way of scraping a website for content to populate inside of an email

  C. The snippet of text at the top of the email that is visible before an email has been opened

  D. A content area that will display based on a subscriber attribute

  Correct Answer: A

• Question 183:

  Which type of content can an email content box contain? (Choose 3)

  A. Dynamic

  B. Static

  C. Freelance

  D. A/B Testing

  E. Smart Capture

  Correct Answer: ABD

• Question 184:

  What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

  A. Any Mailing Address

  B. Physical Mailing Address

  C. A way to Unsubscribe

  D. A link to the sender's website

  Correct Answer: BC

• Question 185:

  Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

  A. Make the First Name and Last name columns Primary Keys

  B. Ensure the Nullable property is unchecked for the First Name and Last Name columns

  C. Check the Nullable property for the First Name and Last Name columns

  D. Set up a default value for the column

  Correct Answer: A

• Question 186:

  Which recipient option is available with Simple Send? (Choose 2)

  A. Group

  B. Data Filter

  C. Data Extension

  D. Audience

  E. List

  Correct Answer: AE

• Question 187:

  What is a Master Unsubscribe?

  A. When a subscriber unsubscribes from a Publication list via an email unsubscribe link

  B. When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud

  C. When a subscriber unsubscribes from a list in the Subscription Center

  D. When a subscriber unsubscribes from all emails sent from an account

  Correct Answer: D

• Question 188:

  Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

  A. Subscriber Key

  B. Subscriber Attributes

  C. Primary Key

  D. System Preferences

  Correct Answer: A

• Question 189:

  Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

  A. Shared Emails

  B. Shared Portfolio Items

  C. Shared Data Extensions

  D. Shared Publication Lists

  Correct Answer: D

• Question 190:

  Which data model should be used to create a Group?

  A. Active Audiences

  B. Data Filters

  C. Lists

  D. Data Extensions

  Correct Answer: C