Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 191:

  When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)

  A. Email Open Tracking

  B. Stored Content Boxes

  C. Link tooltips

  D. Physical Mailing address

  Correct Answer: AC

• Question 192:

  Which feature can segment on behavioral data?

  A. Data Filter

  B. Data Extension

  C. Import Activity

  D. Tracking

  Correct Answer: A

• Question 193:

  Which strategy will improve email deliverability? (Choose 3)

  A. Purge old or inactive email addresses

  B. Purchase lists from companies that guarantee users have opted in

  C. Ensure the spam complaint rate is between 1% and 3%

  D. Authenticate email to distinguish it from spammers

  E. Encourage subscribers to add the company's sending domain to their address books

  Correct Answer: ADE

• Question 194:

  Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)

  A. To save the data extension

  B. To optimize import process speed

  C. To ensure data integrity

  D. To determine the correct data type

  Correct Answer: BC

• Question 195:

  Which action will the Validate tool complete when initiated?

  A. Ensure subscribers have not unsubscribed or are undeliverable

  B. Confirm that each content area specified in the dynamic content rules exists

  C. Identify phrases like "click here" or "Free!" that could be marked as spam

  D. Ensure subscribers status at the time of send is Subscribed or Bounced

  Correct Answer: B

• Question 196:

  Which segment can be manually refreshed under Actions? (Choose 2)

  A. Random Group

  B. Filtered Data Extension

  C. Standard Data Extension populated by a Query

  D. Filtered Group

  Correct Answer: BD

• Question 197:

  Which feature can be included in a content box? (Choose 3)

  A. Social Forward

  B. Microsites

  C. Facebook Like

  D. Content Detective

  E. Forward to a Friend

  Correct Answer: ABE

• Question 198:

  What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

  A. The subscriber is unsubscribed from the publication list applied to the send

  B. The subscriber is added to the enterprise global unsubscribe list

  C. The subscriber is deleted completely from the sending account

  D. The subscriber is removed from the List used for the Send

  Correct Answer: AD

• Question 199:

  A marketer is designing email for mobile devices.

  Which three design best practices would the marketer use? Choose 3 answers

  A. Stack the content in a single column.

  B. Keep copy simple and direct.

  C. Use image-based text for hero graphics.

  D. Cut content to make the message fit above the fold.

  E. Design with the most important content at the top.

  Correct Answer: ABE

• Question 200:

  A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data. What are two effective methods to acquire new subscribers? Choose 2 answers

  A. Require customers to provide their email address when calling customer service.

  B. Create an in-store SMS campaign that offers a discount for opting in.

  C. Have customers opt in to email before they can shop online.

  D. Ask for an email address when a customer makes a purchase in-store.

  Correct Answer: BD