Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers
A. Subscribers who have opened an email in the past 30 days.
B. Subscribers within a 30-mile radius of a zip code.
C. Subscribers who have submitted spam complaints in the last week.
D. Subscribers who have not clicked in the past three months.
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. Which two steps should the marketer take when creating the data extension? Choose 2 answers
A. Set the Email address column as Primary Key
B. Relate the Email Address to Subscriber Key
C. In Properties, check the "Is Sendable" option
D. Set the column with Subscriber Key as Primary Key
Northern Trail Outfitters sends order confirmations to customers who have made online purchases.
Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?
A. Delivery Profile
B. Sender Profile
C. Send Classification
D. Send Definition
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them. How can access to the Master Customer table be restricted?
A. Shared Data Extension Permissions
B. Date/Time Range for Access
C. Data Extension Sharing Rules
D. Manage Data Extension Policies
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis. Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
A. Emails can be formatted for desktop and mobile without extra coding.
B. One template can only be used for one email, maintaining brand standards.
C. HTML developers are needed to build templates, but not emails.
D. Templates provide the ability to create email messages using content blocks.
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies will help improve NTO's email deliverability? Choose 3 answers
A. Authenticate email sending to distinguish it from spammers.
B. Purge old or Inactive email addresses.
C. Ensure the spam complaint rate is between 1% and 3%.
D. Purchase lists from companies that guarantee users have opted In.
E. Encourage subscribers to add the company's sending domain to their address books.
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
A. Select the data type as Text
B. Set a custom maximum length of six
C. Create restricted values
D. Select the attribute as required
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
A. Responsive Web template
B. Media template
C. Mobile-optimized template
D. Standard template
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?
A. Email templates
B. Preference Management
C. Portfolio
D. Data Extensions
A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)
A. Provide and opt-in checkbox on the mobile app registration form
B. Promote content on social channels that requests an email address
C. Search Facebook fans' profiles for mail addresses
D. Send unsolicited requests on Twitter to sign up for email
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