A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?
A. Create an Import Activity and execute it manually
B. Create an Import Activity to use in a workflow in Automation Studio
C. Create an import using the Import Wizard in the Email Application
D. Create an import using the Import Wizard in Automation Studio
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)
A. Report results delivery location
B. Report results file format
C. Error report log location
D. Date range parameters
E. Error handling parameters
A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)
A. Personalization strings are case sensitive
B. Personalization strings are noted by two sets of double percent symbols
C. Personalization strings can appear in the subject line or body of the email
D. When using subscriber data, the attribute or field should have a default value
E. Personalization strings are limited to profile attributes
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?
A. Subscriber Group
B. Send Log
C. Data Filter
D. Web Collect
A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?
A. AppExchange
B. Help and Training Portal
C. Help.exacttarget.com
D. Code.exacttarget.com
A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)
A. Email Send Wizard
B. User-initiated email message
C. Email templates
D. HTML Paste
A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?
A. Limit the email text to 250 words
B. Personalize the email content
C. Segment the audience for the email
D. Use an infographic email template
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
A. Profile Center URL
B. Company Website URL
C. Physical Mailing Address
D. Terms and Conditions Policy
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?
A. Click Through Rates
B. List Growth Rates
C. Influenced Revenue
D. Bounce Rate
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?
A. Data Extract Activity
B. Audience Builder
C. Drag and Drop Segmentation
D. Profile Attributes
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