Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 221:

  An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

  A. Check the "Is Sendable" option

  B. Set the column representing the Subscriber Key as a Primary Key

  C. Set the Email address column as a Primary Key

  D. Relate the Email address to the Suscriber Key

  Correct Answer: AD

• Question 222:

  A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

  A. Drag and Drop Segmentation

  B. Data Extract Activity

  C. Send Definition

  D. Query Activity

  Correct Answer: AD

• Question 223:

  An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

  A. A/B test the effectiveness of different subjects

  B. Include information relevant to the message in the subject line

  C. Include "RE:, "FWD:" "etc." to get reader's attention

  D. Keep the subject text between 50 to 100 characters long

  Correct Answer: AB

• Question 224:

  A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields: OrderNumber: a unique alphanumeric order number customerID: a numeric customer identification number OrderDate: the system date and time for the order Instructions: an optional alphanumeric string that contains customer delivery notes.

  Which statement accurately reflects the configuration of the Orders Data Extension?

  A. The OrderNumber field will be a Number data type field

  B. All fields in the data extension are nullable

  C. CustomerID will be used as the Primary Key

  D. OrderNumber will be used as the Primary Key

  Correct Answer: D

• Question 225:

  As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

  A. Import Activity

  B. File Transfer Activity

  C. Group Refresh

  D. Query Activity

  Correct Answer: D

• Question 226:

  How are the test audiences for an A/B test selected? (Choose 2)

  A. The test administrator chooses which subscribers to place in each audience

  B. The system automatically uses 15% of the population for each audience

  C. The system randomly places target subscribers into the selected audiences

  D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

  Correct Answer: CD

• Question 227:

  How can AMPscript customize email messages?

  A. Provide advanced content personalization

  B. Insert responsive content based on the user's viewing device.

  C. Automate the flow of creating email messages.

  D. Automate the template creation process.

  Correct Answer: A

• Question 228:

  How is Primary Key used?

  A. Primary Key is used when defining a Send Relationship

  B. Primary Key is the unique value to identify a subscriber

  C. Primary Key identifies a row or a field in a data extension as unique

  D. Primary Key prevents data from being overwritten in a data extension

  Correct Answer: D

• Question 229:

  Northern Train Outfitters wants to display different content areas based on the subscriber data. What can be used to accomplish this? (Choose 2)

  A. Profile Mapping

  B. AMPscript

  C. Dynamic Content

  D. Personalization Strings

  Correct Answer: CD

• Question 230:

  Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

  A. Offer email opt-in when customers create an account

  B. Use incentives such as a discount or free shipping to encourage opt-in

  C. Capture email addresses through the use of browser cookies

  D. Send emails to a purchased list with a request to opt-in

  Correct Answer: AB