Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 231:

  A marketing team is creating a new data extension. The data extension configuration is very similar to a

  data extension that is already In use.

  What creation method should the team use to create the new data extension?

  A. Create from Template

  B. Create from New

  C. Create from a Filtered Data Extension

  D. Create from Existing

  Correct Answer: D

• Question 232:

  Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? Choose 2 answers

  A. Plan for content to be used cross-channel, eliminating duplicates.

  B. Create folders for each type of uploaded content.

  C. Import all content up front, rather than piece by piece.

  D. Optimize the way content is stored with a naming convention.

  Correct Answer: AD

• Question 233:

  A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in

  the Region Attribute.

  What tool will produce this audience?

  A. SQL Query Activity

  B. Audience Builder

  C. Filters

  D. Send Flow

  Correct Answer: B

• Question 234:

  While testing an email with dynamic content in Content Builder, proofs of five content variations need to be

  reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A

  data extension named 'myTestData' contains only the variations needed.

  Which method should be used to accomplish this task?

  A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.

  B. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."

  C. Create a Test data extension that contains the five content variations the two team members need to validate.

  D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview

  'myTestData.'"

  Correct Answer: B

• Question 235:

  A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team. Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

  A. Create a folder structure prior to importing assets.

  B. Import duplicate copies of content for different messages or groups.

  C. Establish a naming convention optimized for search.

  D. Review permissions and roles for users accessing Content Builder.

  E. Focus on creating and importing content for one primary channel.

  Correct Answer: ACD

• Question 236:

  Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its

  myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a

  higher rate of conversion.

  How can this be accomplished most efficiently?

  A. A series of A/B tests to determine the number of emails.

  B. Automation Studio with three separate Welcome automations.

  C. Journey Builder using a Random Split with three branches.

  D. Journey Builder using a Decision Split with three branches.

  Correct Answer: A

• Question 237:

  A marketer needs to share report results with a manager. When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager? Choose 3 answers

  A. Email the report.

  B. Text a link to the report.

  C. Notify the manager with a pop-up.

  D. Save the report as a Snapshot.

  E. Save the report to an FTP folder.

  Correct Answer: ADE

• Question 238:

  A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system. Which solution should they use to maintain subscriber status?

  A. Import unsubscribes into a data extension, then update status with a query.

  B. Create an automation triggered on unsubscribes from the other system.

  C. Create a suppression workflow for the unsubscribed accounts.

  D. Import unsubscribes with the appropriate status into All Subscribers.

  Correct Answer: D

• Question 239:

  A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience. Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

  A. Tell customers why they want to receive NTO emails.

  B. Set expectations on send frequency and schedule.

  C. Automatically opt-in all new customers.

  D. Ask for detailed demographic information.

  E. Use explicit opt-in for any new web sign-ups.

  Correct Answer: ABE

• Question 240:

  A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe. Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe? Choose 2 answers

  A. Subscriber can choose to resubscrlbe to the list used for the send.

  B. Subscriber can choose to be unsubscribed from all NTO publications.

  C. Subscriber can choose which publications to unsubscribe from.

  D. Subscriber can choose to be removed from the data extension.

  Correct Answer: BC