A customer leverages transactional messages to send order confirmations. What type of message is most suitable in this situation?
A. Triggered Email
B. Send Flow
C. User-Initiated Email
D. Test Send
Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?
A. Contact Builder
B. Automation Studio
C. Send Flow
D. Content Builder
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter. Where can the marketer most easily find this information?
A. Tracking Job Links tab > URL ID
B. Tracking Click Activity tab > Email Overlay View
C. Tracking Overviewtab > Clicks
D. Tracking Click Activity tab > Link View
A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?
A. Set Data Retention in the Properties of the data extension to delete records older than 30 days.
B. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
C. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
D. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers
A. Subscribers who click on a specific link
B. Performance data on the Overview tab
C. Number of clicks from mobile devices
D. Images showing how the email rendered on different devices
A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images,
content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?
A. Create folders and move content
B. Filter based on content type
C. Add tags to each piece of content
D. Rename content to be alphabetical
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list. An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list. Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?
A. Exclusion Script
B. Suppression List
C. Domain Exclusion List
D. Exclusion List
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension
used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After
viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?
A. Soft Bounce
B. Blocked Bounce
C. Hard Bounce
D. Undeliverable
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping
fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced
FTP Account.
Which solution can be used to achieve this?
A. Triggered Email in Email Studio
B. Import Activity In Email Studio
C. File Drop Entry Source in Journey Builder
D. File Drop Starting Source in Automation Studio
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email
creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty
and non-loyalty members.
How should NTO build the email?
A. Create dynamic content with a SQL Query activity.
B. Create a template-based email using dynamic content.
C. Create multiple versions of the email for loyalty and non-loyalty members.
D. Create a template and lock content In the template.
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