Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 251:

  A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process. In which two ways should the data extension and import be configured? Choose 2 answers

  A. Select the update type "Overwrite"

  B. Ensure the data extension has a Primary Key

  C. Select the update type "Add and Update"

  D. Select the update type "Add Only"

  Correct Answer: CD

• Question 252:

  Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.

  Which two best practices should NTO employ when sending email? Choose 2 answers

  A. Send generic content to appeal to all audiences.

  B. Send multiple emails a day to keep the brand top of mind.

  C. Set cadence expectations up front with subscribers.

  D. Use subscriber data to dynamically populate email content.

  Correct Answer: AD

• Question 253:

  Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

  A. Schedule Starting Source > Data Extract Activity > File Transfer Activity

  B. File Drop Starting Source > SQL Query Activity > File Transfer Activity

  C. Schedule Starting Source > SQL Query Activity > File Transfer Activity

  D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

  Correct Answer: D

• Question 254:

  Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to

  all female subscribers.

  Which feature allows NTO to easily target this segment?

  A. Smart Capture

  B. Publication List

  C. List Detective

  D. Filtered Group

  Correct Answer: D

• Question 255:

  Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending. What feature would the NTO administrator use to specify which IP address is used for retail vs.corporate?

  A. Sender Profile

  B. Send Classification

  C. Delivery Profile

  D. Send Definition

  Correct Answer: C

• Question 256:

  A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CANSPAM compliant and follow industry best practices. Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? Choose 2 answers

  A. Ensure opt-out mechanisms are operational for at least 30 days post-send.

  B. Process every individual's unsubscribe request within 14 business days.

  C. Include an unsubscribe link in the header or footer of emails.

  D. Ask the subscriber to log in to the Preference Center to confirm opt-out.

  Correct Answer: CD

• Question 257:

  Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters

  of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually

  sending the email.

  What tool in Email Studio enables a marketer to save and execute a send manually?

  A. Send Flow

  B. User-Initiated Email

  C. Send Activity

  D. Guided Send

  Correct Answer: D

• Question 258:

  After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must

  remove a contact from Email Studio.

  Where should this action be initiated in Marketing Cloud?

  A. Contact Builder > Contacts Configuration

  B. Email Studio > All Subscribers

  C. Administration > Contacts

  D. Contact Builder > All Contacts

  Correct Answer: A

• Question 259:

  A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

  A. Data Extract Activity Interaction

  B. Import Subscriber Wizard

  C. Import Activity Interaction

  D. Manual Data Filter Refresh

  Correct Answer: C

• Question 260:

  Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made. Which two elements of the send can be reviewed with Approvals? Choose 2 answers

  A. Hyperlinks

  B. Subject Line

  C. From Name

  D. Send Count

  Correct Answer: BC