Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 261:

  A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks. Which two A/B test options should be used? Choose 2 answers

  A. The test administrator selects the desired audience test segment sizes.

  B. The test administrator manually selects the version to send to the remainder.

  C. The system automatically sends the winning version to the remainder audience.

  D. The test administrator chooses which subscribers to place in each audience.

  Correct Answer: AC

• Question 262:

  Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps,

  emails, ads, etc.

  What are two ways that NTO can optimize its email design to honor branding guidelines and ensure

  subscribers are getting the best experience possible?

  Choose 2 answers

  A. Add background colors that match branding.

  B. Style alt text for when images do not display automatically.

  C. Use custom corporate font to match NTO brand.

  D. Make the email completely image based.

  Correct Answer: BC

• Question 263:

  Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality can be used to accommodate this?

  A. Subscriber Key

  B. Subscriber Attributes

  C. System Preferences

  D. Primary Key

  Correct Answer: A

• Question 264:

  A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

  A. Confirm that each content area specified in the dynamic content rules exists.

  B. Identify phrases like "click here" or "Free!" that could be marked as spam.

  C. Ensure subscriber status at the time of send is Subscribed or Bounced.

  D. Ensure subscribers have not unsubscribed or are undeliverable.

  Correct Answer: A

• Question 265:

  A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns. How should the data be updated?

  A. A scheduled automation to import a file containing all of their subscribers.

  B. A scheduled automation to occur every 15 minutes to ensure the data is current.

  C. A file drop automation to execute an import every time a record is updated or added.

  D. A scheduled automation to import a nightly file of updated or changed records.

  Correct Answer: D

• Question 266:

  A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email. What is the optimal way to manage unsubscribes by communication type?

  A. Create a Boolean field for each communication type in the data extension and update the Profile Center.

  B. Create suppression lists for each communication type, and associate the suppression list on the send definition.

  C. Create separate data extensions for each communication type and customize the subscription page.

  D. Create publication lists for each communication type, and associate the publication list on the send definition.

  Correct Answer: D

• Question 267:

  Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices,

  while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of

  NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend

  a significant amount of time developing for each environment.

  What is the recommended design approach?

  A. Mobile-aware Design

  B. Desktop-centric Design

  C. Responsive Design

  D. Static Design

  Correct Answer: A

• Question 268:

  What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

  A. List Detective

  B. Preview and test

  C. Send Flow

  D. Test Send

  Correct Answer: B

• Question 269:

  Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike.

  The executive team would like the marketing team to slowly send emails throughout the day to avoid

  customers waiting on hold.

  Which feature should the marketing team use to achieve this?

  A. Send Flow

  B. Send Email Activity

  C. Send Throttling

  D. Triggered Send

  Correct Answer: C

• Question 270:

  Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences. In this scenario, what best practice was achieved?

  A. Opting customers in automatically

  B. Personalized recommendations

  C. Sending multiple emails in one day

  D. Preventing customers from opting out

  Correct Answer: B