Salesforce Accredited Professional Certification MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Questions & Answers

• Question 1:

  3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

  A. switched off

  B. SMS sent to landline number

  C. mobile is in another call

  D. out of cellular network coverage

  E. Low battery

  Correct Answer: BDE

  Several factors can cause an SMS message to fail in reaching a user's mobile phone. The three possible reasons include:

  B. SMS sent to landline number: If an SMS is directed to a landline number, it will fail because landlines do not receive text messages. D. Out of cellular network coverage: If the recipient's mobile device is out of the range of a cellular network, it won't receive SMS messages until it returns to a covered area.

  E. Low battery: If a mobile device's battery is too low or the phone is turned off due to low power, it may not receive SMS messages until it is recharged and turned back on.

• Question 2:

  Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

  A. Journey builder

  B. On the facebook ad channel

  Correct Answer: B

  To view ad details for a Facebook ad campaign managed through Salesforce Marketing Cloud, the most direct place to find comprehensive campaign information is:

  B: On the Facebook ad channel. While journey builder integrates with Advertising Studio for triggers and automation, detailed performance metrics and management of ads are best handled directly within the platform where the ads are hosted, i.e., Facebook's own ad management tools.

• Question 3:

  What is true about Inbox message:

  A. It can open any public url also and not only cloud page

  B. Device owns the message not the contact.

  C. Contact owns the message not the device.

  D. Alert+inbox consume 1 supermessage.

  Correct Answer: A

  In Salesforce Marketing Cloud, Inbox messages are versatile in their functionality. They are not limited to opening only Salesforce Cloud Pages but can also open any public URL. This feature extends the capability of marketing messages to integrate more broadly with various online resources, enhancing the interactivity and reach of campaigns directed through the mobile channel.

• Question 4:

  how many activities recommended in a journey canvas.(150-200)

  A. 10

  B. 50

  C. 100

  D. 300

  Correct Answer: B

  In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.

• Question 5:

  What is thefastestway to add a classification to a post?

  A. Macro

  B. Add classification manually to each post.

  C. Classification cannot be added to a post

  Correct Answer: A

  The fastest way to add a classification to a post in Social Studio is by using Macros. Macros allow you to apply preset actions, including classifications, to posts quickly. This method is much more efficient than manually adding classifications to each post individually.

• Question 6:

  What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

  A. Journey api

  B. Rest api

  C. Transactional messaging api.

  D. Email soap api

  Correct Answer: BC

  To send a real-time email with a dynamic buy link when stock levels drop below 50, the most effective APIs to use are:

  B: REST API: This API can be used to integrate real-time triggers from your stock management system to Salesforce Marketing Cloud. It allows you to send real- time communications based on stock changes.

  C: Transactional Messaging API: Specifically designed for real-time, triggered messaging, this API is ideal for sending transactional emails that include dynamic content like a buy link based on immediate changes in data, such as inventory levels.

• Question 7:

  What is prerequisite for email/web recommendations: select 2

  A. collect tracking code

  B. catalog

  Correct Answer: AB

  The prerequisites for using email/web recommendations in Salesforce Marketing Cloud involve two key components:

  A: Collect Tracking Code: This is essential as it gathers the necessary behavioral data from users' interactions with emails and websites. This data is critical for powering the recommendation engine.

  B: Catalog: A catalog of items (products or content) that can be recommended must be set up and maintained. This catalog serves as the database from which the recommendation engine selects items to suggest to different users.

• Question 8:

  What user permission is required to configure SSO in social studio.

  A. Super user

  B. full user

  C. custom user

  D. limited user

  Correct Answer: A

  To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.

• Question 9:

  In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

  A. 50

  B. 100

  C. 15

  D. No limit

  Correct Answer: D

  In Salesforce's Social Studio, specifically within the Engage tab:

  D. No limit: There is no limit to the number of columns that can be used in each Engage tab. This flexibility allows users to tailor their social media monitoring and engagement workspace to their specific needs, accommodating various accounts and types of interactions without a predefined cap on columns.

• Question 10:

  When are customers eligible to be send a message in STO(when customer will engage then its sent)

  A. immediately when the STO activity arrives

  B. Within the first minute of next hour.

  C. with the next hour

  D. At the hour user engages Within the next 24hours

  Correct Answer: C

  For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is predicted to engage with an email determines when they are sent the message. The email is dispatched within the next hour following the STO activity's processing, aligning the send time with anticipated engagement peaks based on historical data. This method ensures that messages are likely to be opened when customers are most active, optimizing engagement rates.