Salesforce Salesforce Certifications MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Questions & Answers

• Question 31:

  What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

  A. Product

  B. Content

  C. banner

  Correct Answer: A

  Einstein web recommendations can specifically recommend the following types of content on a website:

  A: Product: Recommendations can include specific products based on user behavior and preferences.

  Category: Pages that group similar types of products can also be recommended to help guide users to areas of interest.

  Cart: Recommendations can be made for the cart page to encourage the completion of purchases or suggest complementary products.

• Question 32:

  What data is there in mobile connect demographics, select3

  A. City

  B. Region

  C. Email

  D. First name

  E. channel

  Correct Answer: ABD

  In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:

  City: Information about the user's city can be part of the demographic data collected.

  Region: This includes broader geographic details such as state or province.

  First Name: Personal information such as the user's first name is also typically collected as part of demographic data.

• Question 33:

  What does Einstein copy Insight take into account,(Select 3 answer)

  A. Frequently used phrases in subject line

  B. spelling and punctuation errors

  C. emotional tone of subject line

  D. engagement data

  Correct Answer: ACD

  Einstein Copy Insights in Salesforce Marketing Cloud uses natural language processing to analyze the effectiveness of email subject lines. It considers:

  Frequently used phrases in subject lines: To identify trends and common phrases that resonate with audiences.

  Emotional tone of subject lines: To gauge the emotional impact and appeal of the language used.

  Engagement data: To correlate specific phrases or tones with higher engagement rates, thus providing insights into what works best in subject lines.

• Question 34:

  Difference between inbox message and in app message.

  A. Inbox message is displayed and stored in device in app message is displayed only 1 time

  B. Inbox message is displayed once but in app message is displayed repeatedly

  C. Inbox messages can be used only in los whereas in app message can also be used in android

  Correct Answer: A

  The primary difference between inbox messages and in-app messages in mobile marketing involves how they are stored and displayed:

  Inbox message is displayed and stored in device, in-app message is displayed only 1 time. Inbox messages are saved within the app's message center or inbox and can be accessed multiple times. In contrast, in-app messages appear only

  once during the app usage session and are not stored for future viewing.

• Question 35:

  How frequently does Einstein Engagement Scoring updates to email?

  A. Email daily

  B. Mobile Weekly

  C. Model Monthly

  Correct Answer: A

  Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:

  Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on upto-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.

• Question 36:

  Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ---

  A. Understand, decide act

  B. Listen, Understand , Act

  Correct Answer: B

  In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities. This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

• Question 37:

  What is true about shared entry event.

  A. It cannot be modified.

  B. Data extension created by it can be modified.

  C. Yon can use filter for entry audience segregation.

  Correct Answer: C

  In Salesforce Marketing Cloud, a Shared Entry Event allows for the use of a single entry event across multiple journeys. This feature supports the use of filters to segment the entry audience, enabling precise targeting based on specific criteria defined in the filter. This capability enhances flexibility and efficiency in managing multiple journeys that cater to different segments of your audience based on shared criteria.

• Question 38:

  How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

  A. Orchestration

  B. Data aggregation

  C. Unified customer profile

  Correct Answer: ABC

  Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:

  Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.

  Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.

  Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.

• Question 39:

  What is the prerequisite to create advertising studio audience:

  A. Create advertising/business account on the required and network and setup the ad account integration in MC

  B. Set user opt in data.

  C. There is no prerequisite as all setup is done.

  Correct Answer: A

  To create an Advertising Studio audience, the prerequisite involves:

  Create advertising/business account on the required network and setup the ad account integration in Marketing Cloud. This step ensures that Salesforce Marketing Cloud can communicate and synchronize data with the advertising networks,

  such as Facebook, Google, or Twitter, allowing for the targeted advertising campaigns to be managed directly from the Marketing Cloud.

• Question 40:

  Select features Einstein content selection, Select 2

  A. Uses open time email content

  B. Content selection based on business rules

  Correct Answer: AB

  Einstein Content Selection features include:

  Uses open time email content: This allows for dynamic content adjustments when an email is opened, ensuring the content is relevant at the exact moment of engagement.

  Content selection based on business rules: This enables marketers to define specific rules that dictate content selection, ensuring alignment with business objectives and audience segmentation.