Salesforce Salesforce Certifications MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Questions & Answers

• Question 11:

  How are profiles merged In IS:

  A. Once a day

  B. Probabilistic matching

  C. Deterministic matching on matched identities

  Correct Answer: C

  In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities. This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

• Question 12:

  What is true for behavioral triggers. Multiple select.

  A. they cannot be modified

  B. need collect tracking code

  C. need catalog data

  Correct Answer: BC

  Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:

  B. Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers. C. Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.

• Question 13:

  In beacon message, what does the field limit number of messages for a device' control?

  A. send only particular number of messages in 24 hours

  B. send only particular number of messages in a week

  C. send only particular number of messages in 72hrs

  D. send not more than particular number of messages in a active period.

  Correct Answer: A

  In the context of a beacon message, the field "limit number of messages for a device" controls:

  A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.

• Question 14:

  send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

  A. use journey with email activities and enagagement split activity

  B. use query activity to query _ click and use contact data in journey.

  C. use contact designer

  D. use Journey data and not contact data

  Correct Answer: A

  To implement a campaign that sends multiple emails over three months, with conditional content based on link interaction:

  A. Use journey with email activities and engagement split activity: This setup in Journey Builder allows for the sending of initial emails and then uses an engagement split based on whether the recipient clicked the link. If the link is clicked, the journey continues with emails about app features. If not, it reiterates the download email every three days using a wait activity and looping back to the same email until the link is clicked or the time period ends.

• Question 15:

  Where to create topic profiles in command center?

  A. command center

  B. social automate

  C. social admin

  Correct Answer: A

  Topic profiles in Salesforce's Command Center are created directly within:

  A: Command Center. This platform serves as the central hub for managing and visualizing real-time data streams, including social media topics. By creating and configuring topic profiles here, users can effectively monitor and analyze specific content relevant to their business needs directly from the Command Center dashboard.

• Question 16:

  How dots social studio unify anonymous and known identities?

  A. Deterministic matching

  Correct Answer: A

  Social Studio unifies anonymous and known identities through:

  Deterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions

  are linked to the correct individual.

• Question 17:

  What is true about contact data and journey data.

  A. Journey data is static and contact data is updated data.

  B. Contact data is static and journey data is updated data

  Correct Answer: A

  The relationship between journey data and contact data is:

  A: Journey data is static and contact data is updated data. Journey data refers to the data elements that were true at the time the contact entered the journey and do not change throughout the journey. In contrast, contact data is dynamic and can be updated outside the journey, reflecting the most current information available about the contact.

• Question 18:

  In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

  A. Einstein content selection

  B. Einstein copy insights

  C. Einstein engagement scoring

  Correct Answer: A

  In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.

• Question 19:

  What are the functionalities of ad studio. Select multiple.

  A. facebook advanced match.

  B. linkedin user match.

  C. Iinkedin Company match.

  D. tiktok user match.Ez

  E. myspace user match.

  Correct Answer: ABC

  The functionalities of Advertising Studio in Salesforce Marketing Cloud include:

  A: Facebook Advanced Match: This feature allows users to match their customer data with Facebook user profiles to enhance the targeting of their ads.

  B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality enables users to match their data with individual LinkedIn users for targeted advertising.

  C: LinkedIn Company Match: This allows matching to LinkedIn company profiles, enabling targeted B2B advertising campaigns.

• Question 20:

  To what types of objects can you do a quick send in distributed marketing, Select multiple

  A. Lead

  B. Contact.

  C. Person account, (opportunities, Quick send message records)

  Correct Answer: ABC

  In Distributed Marketing, Quick Send can be used with the following types of objects:

  A: Lead: Allows sales representatives to quickly send marketing-approved emails directly to leads.

  B: Contact: Similar to leads, contacts can also receive personalized, immediate communications via Quick Send.

  C: Person Account: This includes personal account records, which can also be targeted for Quick Send actions, providing a seamless integration between marketing and sales efforts.