Salesforce Salesforce Certifications MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Questions & Answers

• Question 21:

  How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

  A. Sales cloud entry audience in journey builder

  B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.

  C. Use an api to create record in sales cloud directly from the ecom site

  D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

  Correct Answer: AD

  When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:

  A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.

  D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.

• Question 22:

  How does social studio unify anonymous and known identities?

  A. Deterministic matching

  B. social networking

  Correct Answer: A

  Social Studio unifies anonymous and known identities primarily through deterministic matching. This technique uses definite, unique identifiers (like email addresses, usernames, or phone numbers) that are associated with social media profiles and other customer data sources. By matching these identifiers, Social Studio can merge and maintain a unified view of a customer's interactions across different platforms, effectively linking anonymous browsing data with known customer profiles. This process ensures that the insights derived from social interactions are accurately attributed to the correct individual, enhancing the relevance and personalization of marketing efforts.

• Question 23:

  Where would you set a threshold limit in social studio

  A. enterprise admin settings

  B. workspace settings

  C. tab in engage

  D. column in engage

  Correct Answer: C

  To set a threshold limit in Social Studio, you should navigate to the Engage module. Within Engage, there are various tabs where thresholds and rules for engaging with content can be set and managed. These settings allow users to manage the volume and type of interactions effectively.

• Question 24:

  Where would you add a topic profile

  A. Social studio automate

  B. Admin settings

  C. Workspace settings

  D. Social studio engage

  Correct Answer: A

  Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels. Admin settings and Workspace settings do not provide options to manage topic profiles directly.

• Question 25:

  Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

  A. Are u using attribute to attribute comparison.

  B. Is there any spelling mistake in your contact attributes.

  C. Are there any eligible matching orders for that particular contact

  Correct Answer: ABC

  For troubleshooting a decision split using contact data in Salesforce Marketing Cloud that isn't working, consider the following:

  A. Are you using attribute to attribute comparison: This involves ensuring that comparisons in the decision split are correctly set between comparable data types and values.

  B. Is there any spelling mistake in your contact attributes: Typos or incorrect field names in attribute definitions can prevent the decision split from correctly evaluating the data.

  C. Are there any eligible matching orders for that particular contact: It's crucial to verify that there are relevant data records that meet the criteria set in the decision split. Lack of matching data can lead to unexpected outcomes in journey behavior.

• Question 26:

  How often is the model refreshed for Einstein engagement frequency(uses 2Sdayand data)- weekly

  A. hourly

  B. daily

  C. monthly

  D. Biweekly

  Correct Answer: D

  Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.

• Question 27:

  What is true about SMS keywords other than HELP and STOP?

  A. keywords in parent business unit are automatically available to all child business units

  B. keywords in child business unit can be shared between other child business units

  C. keywords in parent or child business unit are available only in that business unit

  D. keywords in parent business unit can be shared to any child business units

  Correct Answer: C

  For SMS keywords in Salesforce Marketing Cloud, the rule is:

  C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.

• Question 28:

  What is true about Einstein engagement frequency (EEF). Select 3

  A. EEF uses only commercial send data not transactional

  B. The model uses data available only in your account

  C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

  D. It uses last ISO days engagement data

  Correct Answer: ABC

  Einstein Engagement Frequency (EEF) is a feature designed to optimize email engagement by determining the optimal frequency of emails to reduce unsubscribe rates due to email fatigue. It specifically uses data from:

  A: Commercial send data, excluding transactional data.

  B: Data available within your own account, ensuring the model is tailored to your specific audience and engagement patterns.

  C: A strategy to help marketers send the right amount of emails, avoiding over- sending that leads to subscriber fatigue and potential unsubscribes. These insights help in crafting more effective email marketing strategies by understanding customer engagement and interaction patterns.

• Question 29:

  You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

  A. Some automation activity is using the inbox message

  B. The message is already scheduled/active

  C. The message has already been sent. (once started to send cannot mark as inactive)

  Correct Answer: B

  When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:

  B. The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.

• Question 30:

  You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

  A. the inbox message is replaced for all user.

  B. the inbox message is replaced only for users who do not exist:

  C. inbox message Is replaced for users who read the first message.

  D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.

  Correct Answer: D

  Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:

  D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.