Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
B. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
C. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
D. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
A. Platform Events API
B. Data View Export with every send
C. Data Retrieves on the Send Object
D. Event Notification Service
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
A. How will Marketing Cloud and the database sync up?
B. Will new users have an "Email ID"?
C. What will be used as the Subscriber Key?
D. What publication lists will be used?
E. Will the company need a custom preference center?
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
A. One-to-Many
B. One-to-One
C. Many-to-One
D. Many-to-Many
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
A. Journey that allows re-entry after exiting
B. Scheduled Automation utilizing Triggered Send Emails
C. Scheduled Automation using a Send Activity
D. Single Send Journey
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
B. Use a Query Activity in Automation Studio to create a segment before entering the journey.
C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
D. Use a Data Extension Entry Source with an applied filter based on recent member activity.
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
A. Create a triggered automation that includes an import activity and triggered send.
B. Create a scheduled daily automation that includes an import activity and user-initiated send.
C. Create a scheduled monthly automation that includes an import activity and triggered send.
D. Create a triggered automation that includes an import activity and user-initiated send.
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
A. Subscriber Key
B. Contact ID
C. Member Record
D. Data Extensions
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
C. Create a file drop automation which includes an Import File Activity and triggered send.
D. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
A. An automation that queries the Complaint data view.
B. An automation that generates the Unsubscribe Event Extract.
C. An automation that queries the Unsubscribe data view.
D. An automation that generates the Complaint Tracking Extract.
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