Salesforce Salesforce Certifications MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 161:

  Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.

  What Should be recommended?

  A. Create this as a Journey Data Source via Journey Builder.

  B. Push each new record into Marketing Cloud vis Platform Event API on form submit.

  C. Perform a daily bulk export to SFTP for import via Automation.

  D. Recreate this external web form inside Marketing Cloud.

  Correct Answer: C

• Question 162:

  A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.

  What should a consultant recommend?

  A. Use personalization strings created by selecting the data extension.

  B. Use AMPscript variables created from each field in the data extension.

  C. Use Dynamic Content rules to select a content area for each subscriber.

  D. Use Guide Template Language created for each field in the data extension.

  Correct Answer: B

• Question 163:

  Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.

  How should they accomplish this task?

  A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

  B. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.

  C. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.

  D. Create and send to a sendable data extension containing those needed fields using a query activity.

  Correct Answer: C

• Question 164:

  Which statement IS correct regarding the automation tools in the Marketing Cloud?

  Choose 3 answers

  A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration

  + time.

  B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.

  C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.

  D. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.

  E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

  Correct Answer: BCE

• Question 165:

  As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

  What is the recommended best practice for font usage in email?

  A. Use a web-safe font for text that closely matches the brand's custom font.

  B. Build an email as one image, with all text saved in the brand font.

  C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.

  D. Build an email using multiple images, with all text saved in the brand font.

  Correct Answer: A

• Question 166:

  North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.

  1.

  Shipping notices will be sent once a day.

  2.

  The shipping file will be placed on the FTP sometime after 4:00 p.m.

  3.

  The shipping data will be stored in the shipping Notice data extension.

  4.

  A field in the data extension will contain the shipping data.

  5.

  The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.

  Which workflow would most effectively enable NTO to do this?

  

  A. Option A

  B. Option B

  C. Option C

  D. Option D

  Correct Answer: A

• Question 167:

  Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.

  Which solution should they use?

  A. Keyword opt in and SMS Messaging

  B. Smart Capture and Triggered email messaging

  C. CloudPages opt in to Event Journey

  D. Existing Email Event Notification Subscription

  Correct Answer: A

• Question 168:

  Northern Trail Outfitters (NTO):

  1.

  Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

  2.

  Prefers not to use custom roles unless it is absolutely necessary.

  3.

  Email Specialist resides in multiple business units.

  Using best practices, how should a consultant create and assign roles for NTO?

  A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.

  B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

  C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

  D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

  Correct Answer: D

• Question 169:

  A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales

  Cloud custom object data and return tracking to Sales Cloud.

  Which two approaches should the consultant recommend?

  Choose 2 answers

  A. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.

  B. Use SQL Query Activities to output a Sendable Salesforce Data Extension.

  C. Use SQL Query Activities to create a Sendable Synchronized Data Extension.

  D. Use Data Filters to segment data to output a Sendable Data Extension.

  Correct Answer: AB

• Question 170:

  A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.

  What question should be asked to determine a data/segmentation strategy?

  Choose 2 answers

  A. Will customers be able to sign up for the loyalty program at the store?

  B. Is the purpose of these emails for acquisition or retention or transactional?

  C. Will multiple languages be used, with a "From Name" lookup table needed?

  D. Will version values/meanings change, precluding reusable AMPscript?

  Correct Answer: CD