Salesforce Salesforce Certifications MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 171:

  Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.

  1.

  A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

  2.

  A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.

  Which feature should be used to display the list of products for each subscriber in this email?

  A. Lookup AMPscript function

  B. LookupRows AMPscript function

  C. Dynamic Content Block

  D. Enhanced Dynamic Content Block

  Correct Answer: B

• Question 172:

  What are the similarities between Automation Studio and Journey Builder?

  A. Have duration plus wait activity

  B. Ability to define an email send

  C. Fire an event from Automation Studio to Journey Builder

  Correct Answer: C

• Question 173:

  Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].

  Which email address would appear as the From Address for the automatic reply to the customer?

  A. [email protected]

  B. [email protected]

  C. [email protected]

  D. A [email protected]

  Correct Answer: B

• Question 174:

  Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for longterm cleanliness and maintainability.

  Which two best practices should be utilized? (Choose 2 answers)

  A. Configure Contact Builder to automatically generate a unique subscriber key.

  B. Define the subscriber key as a unique value that does not relate to a specific channel.

  C. Regularly merge duplicate contacts to keep tracking data accurately.

  D. When using an external database of record, utilize that system's identifier as the contact key.

  Correct Answer: BD

• Question 175:

  What is a correct statement about Send Log data?

  Choose 3 answers

  A. Can be accessed via Query activities.

  B. Can be incorporated into standard reports.

  C. Can be stored for a set period of time.

  D. Can be added to a standard data view.

  E. Can be included in measures and filters.

  Correct Answer: ACE

• Question 176:

  A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.

  Which two questions should be asked for further discovery?

  Choose 2 answers

  A. Does their License include support for REST APIs?

  B. How many API calls are included in their License?

  C. Does their License include the Large Data Extensions feature?

  D. Why do they require 10 years of historical data in Marketing Cloud?

  Correct Answer: BD

• Question 177:

  By which three standard methods could contacts be injected into a journey? Choose 3 answers

  A. Mobile Response Event

  B. Date-Based Event

  C. Predictive Intelligence Event

  D. CloudPages Form Submit Event

  E. Sales/Service Cloud Event

  Correct Answer: BDE

• Question 178:

  Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

  How should the consultant facilitate this within Contact Builder?

  A. Create three distinct Attribute Groups that link each data extension directly to Contacts.

  B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

  C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

  D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

  Correct Answer: D

• Question 179:

  A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.

  What functionality could be used to accomplish this?

  A. Recent Email Send Report

  B. Data Views

  C. Send Log

  D. Tracking Extract

  Correct Answer: C

• Question 180:

  A customer needs to import data from an SFTP site. The customer wants to:

  Segment the contents of the file and then send emails. Transfer the file to the SFTP site at various times daily. Send to data extensions.

  What sequence of automation activities should meet these requirements?

  A. Scheduled: Import File > SQL Query(s) > Send Email(s)

  B. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)

  C. File Drop: Import File > SQL Query(s) > Send Email(s)

  D. File Drop: Import File > Group Refresh > Send Email(s)

  Correct Answer: C