Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?
A. They should have one dedicated IP address for every 100,000 messages send per month.
B. They should have a shared IP since their volume is under 500,000 messages per month.
C. They should have one SAP for transactional sends and another for commercial sends.
D. They should send at least 250,000 messages per month to maintain their sender reputation.
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?
A. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
B. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
C. RMM accounts are unable to support this behaviors.
D. Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
A. Link to Marketing Cloud data extensions
B. Link to the Marketing Cloud API
C. Link to the Web Analytics SFTP
D. Link to the Web Analytics Provider API
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
A. Create a Salesforce Data Extension for the user to select during a Guided Send.
B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
C. Create data validation rules for the integrated user in Sales Cloud.
D. Add custom links to the page layouts in Marketing Cloud
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
A. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
B. Match the external keys of the sender profile and data extension containing account representative details.
C. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
D. Use substitution strings to populate the From Name and From Email values in the sender profile.
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?
A. All Subscribers, since these are synchronized in real time
B. Import from Salesforce Report in Automation Studio
C. Event Data from the Entry Event in Journey Builder
D. Synchronized Data Extensions with a filter
Which two statements about a database of record are correct? Choose 2 answers:
A. A database of record is a centralized storage repository of data about objects or people
B. A database of record is any database that contains subscriber data
C. A database of record is system in which subscriber's status is maintained
D. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
A company collects subscriptions on its websites. It does the following:
Compiles that subscription list in a database in the website content Management System (CMS).
Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
Uses Marketing Cloud as the database of record.
Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
A. File Transfer > Import File > Measures > Send Email
B. File Transfer > Import File > SQL Query > Send Email
C. File Transfer > SQL Query > Measures > Send Email
D. File Transfer > Data Extract > Filters > Send Email
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
A. CloudPage with Web Collect to add entrants in to a data extension
B. Send Email Activity with a link to a subscription center
C. CloudPage with Smart Capture to add entrants in to a data extension D. Data extension with double opt-in status defined
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
B. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
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