NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
A. Triggered Import - user initiated send (not scheduled)
B. A user-initiated message to send an email to customers who made a purchase daily.
C. A scheduled automation to send emails to customers who made a purchase daily.
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers
A. Synchronized Data Sources only push data every 15 minutes
B. ContactID was used as Subscriber Key
C. Email Address was used as Subscriber Key
D. Individual Level Tracking was not selected in Marketing Cloud Configuration
What storage model should be used if a subscriber has more than one value for an attribute?
A. Lists
B. Profile Attribute
C. Data Extensions
D. Publication Lists
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
A. Assign Administration User permissions to the Channel Manager role.
B. Assign Channel Managers the role of Marketing Cloud Analyst.
C. Assign Administration User permissions to each business unit.
D. Assign Administration User permissions to individual users.
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
A. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
B. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
C. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
D. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers
A. What publication lists will be used?
B. Will the company need a custom preference center?
C. How will Marketing Cloud and the database synchronize?
D. Will new users have a "Customer ID"?
E. What will be used as Subscriber Key?
The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?
A. Brand guidelines for Corporate Apparel is different from NTO
B. Managing Unsubscribes for the Corporate Apparel Division only
C. Sending from a separate IP Address and Domain
D. Using different From Name and Email Address settings
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
1.
Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
2.
Contact records will be augmented by relational data tables via Contact Builder.
3.
The customer data file will contain 5M records with 40+ attributes.
4.
One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
5.
A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
A. Data extensions allow for add/update Import activity.
B. Data extensions can store HTML code as an attribute.
C. Data extensions support Customer ID to be used as Subscriber Key.
D. Data extensions are necessary for Contact Builder
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
A. Share data extensions from the top-level BU.
B. Create a local copy of the product data in each BU.
C. Use the File Transfer Activity to import data into each BU.
D. Give users the Administrator Role so they can see all of the data.
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
A. Audience Studio
B. Web Analytics Connector
C. Data Studio
D. Google Analytics 360
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