Salesforce Salesforce Certifications MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 271:

  The customer has the following requirements for storing engagement data in their data warehouse:

  1.

  All email open and click activity must be pulled daily from Marketing Cloud.

  2.

  Output files must meet the specific requirements for the data warehouse.

  3.

  All the activity must be provided via SFTP in one file.

  Which automation workflow meets the customer requirements?

  A. Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity

  B. Report activity that generates Recent Send Summary report > Report delivered directly to SFTP

  C. SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity

  D. Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity

  Correct Answer: C

• Question 272:

  A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? Choose 2 answers

  A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

  B. The consultant should enable deep linking in the Marketing Cloud Connect configuration.

  C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

  D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

  Correct Answer: AB

• Question 273:

  Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf

  of the subscriber's account representative without segmenting the audience by sales representative.

  How should this distributor-specific sender profile be configured in the Marketing Cloud?

  Choose 2 answers

  A. Pick "Choose from list," selecting the from name and from email values from the list of account users.

  B. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.

  C. Match the external keys of the sender profile and data extension containing account representative details.

  D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

  Correct Answer: BD

• Question 274:

  A customer wants to store financial data related to invoicing in its data extensions. What field type should be used?

  A. Number

  B. Currency

  C. Float

  D. Decimal

  Correct Answer: D

• Question 275:

  A consultant explains how a sending domain differs from a customer's primary domain. The customer is

  evaluating their options around configuring their domain.

  Which two questions should their IT team be asked?

  Choose 2 answers

  A. Can they provide access for Marketing Cloud to update the DNS records?

  B. Does their company allow delegation of subdomains to third parties?

  C. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

  D. Are they able to modify their domain configuration's DNS entries?

  Correct Answer: BD

• Question 276:

  The customer has the following requirements for storing engagement data in their data warehouse:

  1.

  All email open and click activity must be pulled daily from MC

  2.

  Output files must meet the specific requirements for the data warehouse

  3.

  All the activity must be provided via FTP in one file. Which automation workflow meets the customer requirements?

  A. Report activity that generates recent send summary report -> Report delivered directly to FTP

  B. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity

  C. Extract activity of tracking extracts that combines data into required file -> Transfer activity

  D. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity

  Correct Answer: C

• Question 277:

  The customer has these requirements for storing engagement data in their data warehouse:

  1.

  All email open and click activity must be pulled daily from the Marketing Cloud.

  2.

  Output files must meet the specific requirements for the data warehouse.

  3.

  All the activity must be provided via FTP in one file. Which automation workflow meets the customer requirements?

  A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP

  B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity

  C. Query activity to pull data view information > Extract activity of data extension > Transfer activity

  D. Extract activity of data view tables > Query activity to create the required file > Transfer activity

  Correct Answer: C

• Question 278:

  A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.

  Which sequence of activities would best accomplish this?

  A. Engagement Split > Send email > Wait > Random Split > Send email

  B. Random Split > Send email > Join > Decision Split > Wait > Send email

  C. Random Split > Send email > Wait > Engagement Split > Join > Send email

  D. Decision Split > Send email > Engagement Split > Send email

  Correct Answer: C

• Question 279:

  Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.

  What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

  A. Regional store manager's name and email address for each customer.

  B. Each customer's region code and the manager's name and email address for each region code.

  C. Name and email address for each regional store manager stored on a lookup table.

  D. Region code, regional store manager's name, and email address for each customer.

  Correct Answer: D

• Question 280:

  A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.

  What recommendation would provide a scalable solution for the start-up?

  A. A scheduled automation to send daily transactional messages.

  B. A file drop automation to send transactional messages.

  C. A manual email send for each transactional message.

  D. Triggered email sends to deliver transactional messages.

  Correct Answer: D