A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2
A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
B. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
D. Share Sales Cloud user licenses across Marketing Cloud users
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
A. The option to convert a qualified Lead to a Contact.
B. Flexibility to wait based on duration or a specific time.
C. Native execution of a Server-side JavaScript activity.
D. The ability to send an email to a Salesforce audience.
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
A. Number of brands/geographies which NTO operates
B. Number of Sales Cloud sandboxes
C. If testing/development business unit($) is required
D. If data/content needs to be segregated between brands/geographies
E. Number of Marketing Cloud users.
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
A. Scheduled Automation > File Transfer > Import > Series of Query Activities
B. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
C. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
D. Triggered Automation> Import > Data Extension Extract > Marketing Journey
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
A. Email sends can be separated into Tracking folders for each brand.
B. User roles can be customized to allow or deny specific permissions.
C. Subscribers can be maintained at the Business Unit level.
D. Brands can set their own physical address and SAP.
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
1.
The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
2.
The customer requires that the import completes prior to 4AM.
3.
On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
A. Import the file to a data extension, using the 'add and update' method.
B. Import the file to a list, using the 'update only' method.
C. Import the file to a list, using the 'add and update' method.
D. Import the file to a data extension, using the 'overwrite' method.
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
A. Publication List with Lists
B. Publication List with Data Extensions
C. Exclusion List with Lists
D. Exclusion List with Data Extensions
What is a correct statement about a database of record? Choose 2 answers A. A database of record is a centralized storage repository of data about objects or people.
B. A database of record is any database containing subscriber data.
C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
D. A database of record is a system in which a subscriber's status is maintained
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
A. Use Data Designer in Contact Builder to relate the two data extensions.
B. Utilize Entry Data on a Decision Split within Journey Builder.
C. Create a Data Relationship in Email Studio to relate the two data extensions.
D. Configure activities within Automation Studio to update the purchase data.
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
A. Use the WSProxy via SSJS to deploy the email after capturing form data.
B. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
D. Use a Triggered Send Data Extension to capture form data and deploy the email.
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