Salesforce Salesforce Certifications MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 291:

  A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

  Which reasons warrants this implementation? Choose 2 answers.

  A. Support non-English responses with Reply Mail Management.

  B. Localized language and display options based on location and culture.

  C. Tracking information for campaigns sent by each office.

  D. Localized physical mailing address displayed in the default email footer

  Correct Answer: BC

• Question 292:

  A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.

  That database only updates once a day where new records can be created and merged.

  The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.

  The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

  What key issue should be addressed?

  Choose 3 answers

  A. How will Marketing Cloud and the database sync up?

  B. Will new users have an "Email ID"?

  C. What will be used as Subscriber Key?

  D. What publication lists will be used?

  E. Will the company need a custom preference center?

  Correct Answer: ABC

• Question 293:

  A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.

  All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.

  What solution would a consultant recommend to address this use case?

  A. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

  B. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

  C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)

  D. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

  Correct Answer: B

• Question 294:

  A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.

  Which activities could be used to fulfill this requirement?

  A. Salesforce Data Entry, SQL Query Activity, Task Activity

  B. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

  C. API Event Entry, SQL Query Activity, Task Activity

  D. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

  Correct Answer: B

• Question 295:

  A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.

  Which two questions should be asked to determine a data/segmentation strategy?

  Choose 2 answers

  A. Will customers be able to sign up for the loyalty program at the store?

  B. Is the purpose of these emails for acquisition or retention or transactional?

  C. Will multiple languages be used, with a "From Name" lookup table needed?

  D. Will version values/meanings change, precluding reusable AMPscript?

  Correct Answer: CD

• Question 296:

  NTO has to import a file that will be different every time.

  What method should be used?

  A. Update

  B. Overwrite

  C. Add and Update

  D. Add Only

  Correct Answer: B

• Question 297:

  Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.

  Which two options could allow them to meet the requirement?

  Choose 2 answers

  A. Suppression List

  B. Publication List

  C. Auto-Suppression List

  D. Domain Exclusion

  Correct Answer: AB

• Question 298:

  Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.

  Which personalization string should they include as the href attribute in the link?

  A. %%view_as_webpage%%

  B. %%view_email_url%%

  C. %%vawp%%

  D. %%view_online%%

  Correct Answer: A

• Question 299:

  A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

  Which feature should be utilised to make this happen?

  A. Publication Lists

  B. Subscriber Keys

  C. Profile Center

  D. Send Logging

  Correct Answer: A

• Question 300:

  A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.

  Which option should be in this scenario?

  A. Personalization strings

  B. Guide Template Language

  C. SQL Query

  D. AMPscript

  Correct Answer: D