Salesforce Salesforce Certifications MARKETING-CLOUD-PERSONALIZATION Questions & Answers

• Question 11:

  Which data feed integrates external system data into a user's profile levargaing identity attributes?

  A. Identity feed

  B. Catalog Feed

  C. Interaction feed

  D. User Feed

  Correct Answer: D

• Question 12:

  A business user wants to test the effectiveness of two CTA options, which testing option should the select?

  A. Rule Based Testing

  B. Variation Testing

  C. A/B Testing

  D. Time Based Testing

  Correct Answer: C

• Question 13:

  What are the three types of mobile campaigns a business user can create in IS?

  A. JSON Data A

  B. In-App Notification

  C. Browser Notification

  D. SMS Text Message

  E. Push Message

  Correct Answer: BE

• Question 14:

  A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

  A. Third party segment

  B. Control group segment

  C. A/B test segment

  D. Location-based segment

  Correct Answer: B

• Question 15:

  What are the components of an interaction studio web campaign? [check]

  A. Email capture, homepage, and product requisite

  B. Experience, template, and content Zone

  C. Configured recipe, visitor profile, and content window

  D. Affinity, infobard and attribution window

  Correct Answer: B

• Question 16:

  A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

  A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)

  B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

  C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

  D. marketing cloud Personalization uses third party software to match anonymous and known identities

  Correct Answer: B

• Question 17:

  What three features are used to support mobile web personalization?

  A. SiteMap

  B. Web SDK

  C. Mobile SDK

  D. Mobile Data Campaign

  E. Templates

  Correct Answer: CDE

• Question 18:

  A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

  A. A/B testing

  B. Rule based testing

  C. Time based testing

  D. Variation testing

  Correct Answer: B

• Question 19:

  What attribute and value is passed in the event API request for returning server side campaigns? [check]

  A. Source = Server

  B. Server Side messages = 1

  C. Server side are always returned

  D. Server side = true

  Correct Answer: A

• Question 20:

  What are three ways segments are used in marketing cloud personalization?

  A. Set goal and filtersb)

  B. Recommending products

  C. Targeting for campaigns

  D. Creating related lists within Salesforce CRM

  E. Analytics, trends and engagement

  Correct Answer: CE