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Marketing Cloud Personalization Accredited Professional

Exam Details

  • Exam Code
    :MARKETING-CLOUD-PERSONALIZATION
  • Exam Name
    :Marketing Cloud Personalization Accredited Professional
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :88 Q&As
  • Last Updated
    :Mar 25, 2025

Salesforce Salesforce Certifications MARKETING-CLOUD-PERSONALIZATION Questions & Answers

  • Question 31:

    Which development language is used to code the sitemap?

    A. Python

    B. Javascript

    C. jQuery

    D. Ampscript

  • Question 32:

    What would a marketer include if they want to ensure they display recommendations from more than one category?

    A. Variation

    B. Exclusion

    C. Ingredient

    D. Booster

  • Question 33:

    Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

    A. Server-side campaign

    B. Web campaign

    C. Mobile campaign

    D. Email campaign

  • Question 34:

    What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

    A. Data-in, understand, engage, data-out, analyse

    B. Know, understand, personalise, engage, analyse

    C. Identify, understand, decide, act, analyse

    D. Profile, insight, understand, act, analyse

  • Question 35:

    What are two types that real time interaction management helps marketers to personalize the customer

    A. Data Aggregation

    B. Data Storage

    C. Next best Action

    D. Orchestration

  • Question 36:

    Which ingredient shows a vistor products or content based on a "people like me" algorithm?

    A. Similar Items

    B. Trending

    C. Collaborative Filtering

    D. Co Browser

  • Question 37:

    What are two ways to populate the interaction studio catalog? [check]

    A. ETL Feed

    B. Third-party integration

    C. Web sdk

    D. Email pixel

  • Question 38:

    How are anonymous visitors tracked?

    A. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

    B. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

    C. The customer must assign a unique alphanumeric identifier using a first-party cookie

    D. The browser assigns a 3rd party cookie

  • Question 39:

    How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

    A. Immediately

    B. Every 15 minutes

    C. Hourly

    D. Daily

  • Question 40:

    What are the two main functions of the Event API? (select 2)

    A. Capture user attributes and actions

    B. Process GDPR data or deletion requests

    C. Return campaign responses

    D. Bulk load external campaign data

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