Salesforce Salesforce Certifications PARDOT-SPECIALIST Questions & Answers

• Question 91:

  A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically basedon the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.

  How should they accomplish this?

  A. Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.

  B. Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.

  C. Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.

  D. Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

  Correct Answer: C

• Question 92:

  When do prospects sync to your CRM?

  A. When the prospect fills out a form on a landing page

  B. When a prospect has been assigned to a user or queue.

  C. When the prospect has a lead score greater than 50

  D. When the prospect visits a landing page

  E. When a prospect is created manually in the Pardot database.

  Correct Answer: B

• Question 93:

  Form or Form Handler? I need to maintain my current lead flow.

  A. Form

  B. Form Handler

  Correct Answer: B

• Question 94:

  What are 3 webinar connectors Pardot offers?

  A. WebEx

  B. Adobe Connect

  C. ReadyTalk

  D. GoTo Webinar

  E. AnyMeeting

  Correct Answer: BCD

• Question 95:

  How can you set a prospect's first touch campaign?

  A. Using automation rules.

  B. Using completion actions

  C. None of the above

  D. Using segmentation rules.

  Correct Answer: B

• Question 96:

  Where on a prospect record would you look to see if a prospect had registered for a webinar?

  A. Contents

  B. Insights

  C. Prospect Activities

  D. Custom Fields

  Correct Answer: C

• Question 97:

  A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot.

  What action will occur in Pardot?

  A. A new visitor record will be created.

  B. A new Account will be created.

  C. No new record will be created.

  D. A new prospect record will be created.

  Correct Answer: D

• Question 98:

  A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot. Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?

  A. Dynamic content

  B. Custom redirect

  C. Layout template D. Stock template

  Correct Answer: C

• Question 99:

  The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

  A. Automation settings

  B. Scoring rules

  C. Prospect's Audits tab

  D. Lifecycle report

  Correct Answer: C

• Question 100:

  What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

  A. Rule

  B. End

  C. Trigger

  D. Action

  Correct Answer: D