What is Lead Qualification?(select two)
A. The process of determining when a prospect is ready for follow up from your sales team.
B. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
C. The process of determining when a prospect is ready for follow up from your marketing team.
Which adheres most closely to email sending best practices?
A. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
B. Establish a consistent, predictable cadence for your email communications.
C. Send plain text only emails in order to increase engagement rates.
D. Make sure that all emails have a high image-to-text ratio.
LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?
A. The prospect would receive an error message.
B. The form would be displayed on the page once again.
C. The prospect would be redirected to a thank-you page.
D. The thank-you content would continue to be shown.
When is a prospect automatically removed from future email sends?
A. Soft Bounce
B. Hard Bounce
C. Any Bounce
D. None
E. After 5 Soft Bounces
A user needs to change which email template is used in a running engagement program. What is the first step the user must take In order to make this change?
A. Copy the original Engagement Program
B. Change the wait time for the template
C. Delete the old sent email
D. Pause the Program
Why is a reCAPTCHA displayed when I did not choose to display it?
A. At form submission Pardot pings a database of known spammers andwhen a match is found automatically displays a reCAPTCHA.
B. At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?
A. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
B. No, a Pardot campaign will always stay the same since it's a first touchpoint.
C. Yes, the Pardot campaign will change based on the page the custom redirect links to.
D. No, it's not possible to change a Pardot campaign by clicking on a custom redirect.
A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
B. The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
C. The client did not un-pause the completion actions.
D. Kiosk mode was enabled on the form, so completion actions did not run.
What does Pardot sync first with Salesforce?
A. Contacts
B. Leads
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
A. Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
B. Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
C. Use a completion action on the form to automatically add anyone who completes it to the list.
D. Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
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