What is the function of the Monthly Cohort Report?
A. To show graphically all prospects and opportunities created within the time period designated.
B. To show how many prospects have been created based on the most popular campaigns.
C. To show how many prospects have been sent to Salesforce within the time period designated.
D. To show how many opportunities are linked with prospects.
Where can the Email Usage for a Pardot account be located?
A. Dashboard tab
B. My Profile lab
C. Account Settings tab
D. Usage and Limits tab
Which two actions can be used to change a prospect's Pardot campaign? (Choose two answers.)
A. Create an automation rule to change Pardot campaign for prospects meeting certain criteria.
B. Add the prospect to a static list.
C. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.
D. Manually change the prospect's Pardot campaign when editing the prospect record.
A Marketing Manager meets a new customer at an event. How can they create that new customer as a prospect in Pardot?
A. Create a new lead in Salesforce without an email address.
B. Add the prospect's first name and last name to a CSV file and import that into Pardot.
C. Take a picture of their business card and upload it into Pardot.
D. Have the prospect submit a form with their name and email address.
When looking at a landing page report in Pardot, what does unique submissions represent?
A. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect.
B. The total number of times a form on the landing page has been successfully completed.
C. The number of individual prospects who viewed the landing page at least once.
D. The number of individual prospects who submitted the landing page at least once.
What user role must a Pardot user have in order to verify the Salesforce connector?
A. Sales manager
B. Sales
C. Marketing
D. Administrator
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
A. Landing page error
B. Unsubscribed from email
C. Assigned to a user
D. Webinar attended
E. Form submission
How is an active visitor different from an identified visitor?
A. An active visitor is identified by Pardot after visiting a web page.
B. An active visitor is identified by Pardot after visiting a web page and are NOT ISPs.
C. An active visitor visited two or more pages regardless of identification.
D. An active visitor visited two or more pages and have been identified.
Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?
A. Page action
B. Custom redirect
C. Campaign tracking code
D. Landing page
An error is noticed under the Email Sending Domains.
Where should an Administrator go to change the SPF entries?
A. Account Settings
B. Dashboard
C. Company's DNS
D. CRM
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