Salesforce Salesforce Certifications PARDOT-SPECIALIST Questions & Answers

• Question 21:

  You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?

  A. Set them up as a Marketing user and then control how many emails can be sent.

  B. You can't send one-to-one emails out of Pardot.

  C. Set them up as a one-to-one email user only

  D. Set them up as a Sales user in Pardot

  Correct Answer: D

  SalesSales users only have access to prospect management functionality. Sales users can send one-to-one emails to prospects, but can't send list emails. They can view, edit, and export the prospects assigned to them.

• Question 22:

  A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

  A. True

  B. False

  Correct Answer: A

• Question 23:

  A marketer performs the following actions:

  1.

  Creates a list and adds three prospects

  2.

  Deletes one of the three prospects to the Recycle Bin

  3.

  Deletes the list

  What would happen as a result of these actions?

  A. The list is archived to the Recycle Bin and the deleted prospect is restored.

  B. The list is not deleted because it contains active prospects.

  C. The list and the two remaining prospects are archived to the Recycle Bin.

  D. The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

  Correct Answer: D

• Question 24:

  Which three activities would make a prospect active?

  Choose 3 answers

  A. Sending an email to their assigned user

  B. Submitting a Pardot form

  C. Clicking on a custom redirect

  D. Opening a Pardot email

  E. visiting a Pardot-tracked page

  Correct Answer: BCE

• Question 25:

  When would a completion action on a custom redirect be triggered?

  A. Completion actions will apply to visitors on the first time a custom redirect is clicked.

  B. Completion actions for custom redirects will only apply to existing prospects.

  C. Completion actions for custom redirects will only apply to prospects once they have been assigned.

  D. Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

  Correct Answer: B

• Question 26:

  What does the gear icon on the prospect list allow you to do?

  A. Copy

  B. Assign

  C. Delete

  D. Edit

  Correct Answer: BCD

• Question 27:

  Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)

  A. Unsubscribing from an email

  B. Printing an email

  C. Clicking a link in an email

  D. Opening an email

  E. Forwarding an email

  Correct Answer: ACD

• Question 28:

  Why should you set a form to Always Display?

  A. To always show the form when someone returns to the page.

  B. To get a higher form conversion rate

  C. To prevent spammers from filling out the form

  D. To ensure the prospect gets scored and graded.

  Correct Answer: A

• Question 29:

  What does a marketing user have access to in Pardot?

  A. Can see users and groups

  B. Creating new lists, forms, landing pages and send list emails.

  C. Prospect management

  D. Can only import prospects

  E. None of the above

  Correct Answer: ABCD

• Question 30:

  What information can you find about your competitors in Pardot?

  A. Alexa rank

  B. BBB score

  C. News article mentions

  D. Number of inbound links

  E. Number of indexed pages

  Correct Answer: ADE