Salesforce Salesforce Certifications PARDOT-SPECIALIST Questions & Answers

• Question 31:

  What are the key technical items required to set up during implementation?

  A. Tracking Code

  B. Email Authentication

  C. CNAME

  D. IP Whitelisting

  E. Using Custom Fonts

  Correct Answer: ABCD

• Question 32:

  You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

  A. True

  B. False

  Correct Answer: A

• Question 33:

  Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

  A. Total submissions

  B. Unique submissions

  C. Conversions

  D. unique clicks

  Correct Answer: C

• Question 34:

  Arrange these events in sequence:

  A. The visitor is now a prospect.

  B. A visitor submits a conversion form

  C. A cookie is applied

  D. The prospect's activity history is available to view in Pardot

  E. Visitors access your company website

  Correct Answer: A

• Question 35:

  LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.

  What insight does this report provide the template designer?

  A. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

  B. High click rates indicates that the email subject line should be the focus of the email content.

  C. Low click rates encourage the user to optimize content or link placement in other email sends.

  D. High open rates indicates that prospects are interacting with the content.

  Correct Answer: D

• Question 36:

  What is a good bounce rate?

  A. Less than 5%

  B. More than 20%

  C. Less than 10%

  D. More than 10%

  Correct Answer: C

• Question 37:

  A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.

  What automation tool would effectively achieve this goal?

  A. Use a segmentation rule to add prospects to a list

  B. Use a dynamic list to add prospects to a list

  C. Use a completion action to add prospects to a list

  D. Use an automation rule to add prospects to a list

  Correct Answer: C

• Question 38:

  A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.

  Which two characteristics must be true of that list?

  Choose 2 answers

  A. It is a Static List

  B. It is a Dynamic List

  C. It is a CRM Visible List

  D. It is a Public List

  Correct Answer: AC

• Question 39:

  A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.

  How should the user resolve this Issue?

  A. Edit the list to be available for "Email Sanding"

  B. Edit the email template to make it available for "List Emails"

  C. Edit the list to be available for "Email Templates"

  D. Edit the email template and choose the appropriate list

  Correct Answer: B

• Question 40:

  A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.

  How should this be accomplished?

  A. Select Specific User for the Sender

  B. Select General User for the Sender

  C. Select Assigned User for the Custom Reply-To Address

  D. Select General Address for the Custom Reply-To Address

  Correct Answer: D