Salesforce Salesforce Certifications SALESFORCE-DATA-CLOUD Questions & Answers

• Question 61:

  Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?

  A. Refresh Data Stream > Calculated Insight > Identity Resolution

  B. Identity Resolution > Calculated Insight > Refresh Data Stream

  C. Calculated Insight > Identity Resolution > Refresh Data Stream

  D. Refresh Data Stream > Identity Resolution > Calculated Insight

  Correct Answer: D

  The recommended order of processes for updating data in Data Cloud is as follows6:

  Refresh Data Stream: This process updates the data from the source, such as Amazon S3, into Data Cloud.

  Identity Resolution: This process runs the rulesets that link together multiple records of an individual into a unified profile. Calculated Insight: This process calculates additional attributes based on existing data, such as lifetime value or churn

  risk.

• Question 62:

  What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight?

  A. WHERE clause is required

  B. At least two objects to join

  C. At least one dimension

  D. At least one measure

  Correct Answer: CD

  These two requirements are needed when using the Visual Insights Builder to create a Calculated Insight. A dimension is an attribute that can be used to group or filter data, such as product category or customer segment. A measure is an

  attribute that can be used to perform calculations, such as revenue or quantity.

  References:

  https://help.salesforce.com/s/articleView?id=sf.c360_a_calculated_insights_create.htmandtype=5

• Question 63:

  What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation?

  A. Review consent and privacy management policies

  B. Obtain cross-organizational buy-in

  C. Identify activation targets

  D. Identify data sources

  Correct Answer: B

  This is the first thing a business stakeholder should focus on when considering a Data Cloud implementation. Obtaining cross-organizational buy-in involves aligning the goals and expectations of different teams and stakeholders who will use or contribute to Data Cloud. References: https://trailhead.salesforce.com/content/learn/modules/customer-data-platform-basics/get-started-with-customer-data-platform

• Question 64:

  A retail customer wants to bring customer data from different sources and wants to take advantage of Identity Resolution so that it can be used in Segmentation. On which entity should this be segmented for activation membership?

  A. Subscriber

  B. Unified Contact

  C. Unified Individual

  D. Individual

  Correct Answer: C

  The Unified Individual entity represents the result of Identity Resolution, which links together multiple records of an individual from different sources into a single profile4. This entity can be used for Segmentation and Activation, as it provides a complete and accurate view of each customer.

• Question 65:

  When setting up the data source object or schema for data ingestion, what are the three data categories to select from?

  A. Engagement Data

  B. Event Data

  C. Other Data

  D. Order Data

  E. Profile Data

  Correct Answer: ADE

  These are the three data categories to select from when setting up the data source object or schema for data ingestion. Engagement data includes information about how customers interact with a brand or product, such as clicks, views, likes, etc. Order data includes information about transactions or purchases made by customers, such as order ID, amount, date, etc. Profile data includes information about customers' attributes or preferences, such as name, email, gender, etc.

• Question 66:

  Which permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration?

  A. Modify All object permission enabled in Data Cloud org

  B. Ingest Object permission is enabled in the CRM org

  C. Create object permission enabled in Data Cloud org

  D. View All object permission enabled in source CRM org

  Correct Answer: D

  This permission setting should be checked if the custom CRM object is not available in New Data Stream configuration. The user who connects the Salesforce CRM connector must have View All permission for the custom object in the source

  CRM org.

  References:

  https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_salesforce_crm.htmandtype=5

• Question 67:

  Which two statements are true about using consent API and exercising right to be forgotten?

  A. Data Deletion requests are processed within 1 hour

  B. Data Deletion requests are reprocessed at 30, 60, and 90 days

  C. Data Deletion requests are submitted for Individual profiles

  D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce Clouds

  Correct Answer: BC

  These two statements are true about using consent API and exercising right to be forgotten. Data deletion requests are reprocessed at regular intervals to ensure that any new data related to the individual is deleted. Data deletion requests

  are submitted for individual profiles that represent unique identities in Data Cloud.

  References:

  https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htmandtype =5

• Question 68:

  What does the Source Sequence reconciliation rule do in Identity Resolution?

  A. Sets the priority of specific data sources when building attributes in a unified profile such as a first or last name

  B. Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source

  C. Includes data from sources where the data is alphanumerically sequenced

  D. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

  Correct Answer: A

  The Source Sequence reconciliation rule allows you to sort your data sources in order of most to least preferred for inclusion in a unified profile9. For example, you can specify that data from Marketing Cloud should have higher priority than data from Service Cloud when selecting attributes such as first name or last name.

• Question 69:

  Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. How should this use case be addressed in Data Cloud?

  A. Nested segments

  B. Flow orchestration

  C. Streaming data transformations

  D. Metrics on metrics

  Correct Answer: C

  This feature can help Northern Trail Outfitters calculate each customer's lifetime value (LTV) and create breakdowns of the revenue sourced by different channels. Streaming data transformations allow you to transform and enrich streaming

  data from different sources using formulas and operators.

  References:

  https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_streaming_data_transform.htmandtype=5

• Question 70:

  Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?

  A. Marketing Cloud Connect API

  B. Email Studio Starter Data Bundle

  C. Profile attributes are not yet supported

  D. Automation Studio and Profile API

  Correct Answer: D

  This option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis. You can use Automation Studio to export profile attributes to a data extension and use the Profile API to send them to Data Cloud.

  References:

  https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_marketing_cloud_data _foundation.htmandtype=5