How can an action be applied to a prospect who views a specific page of a website?
A. Through completion actions
B. Through automation rules
C. Through scoring
D. Through page actions
E. None of the above
How can you delete a prospect?
A. Through a completion action.
B. Through an automation rule.
C. You can't delete prospects.
D. Through the prospect table actions.
Which two events trigger a prospect record to sync from Pardot to Salesforce? Choose 2 answers
A. Undelete a prospect
B. Add a tag to a prospect
C. Change prospect campaign
D. Import prospect
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria:
*
Successfully complete a "Request a Quote" form, OR
*
Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
A.
Automation rule match Any
B.
Automation rule match All
C.
Completion Action
D.
Page Action
Which Salesforce custom fields will sync with Pardot?
A. Custom Record Type fields
B. Custom Prospect fields
C. Custom Account fields
D. Custom Opportunity fields
While setting up your clients data.com connector, what are some data points not pre-checked in Data.com connector?
A. Revenue
B. Company
C. Employees
D. ROI
What report allows you to view data on how your recipients engage with your email?
A. Sent Email Reporting
B. Email Lifecycle Report
C. Click-Through Report
D. Engagement and Activity Reporting
What does the gear icon on the prospect list allow you to do?
A. Copy
B. Assign
C. Delete
D. Edit
What would make the Salesforce connector become unverified?
A. The Salesforce account has reached the limit of the number of lead or contact records that could be created
B. The Pardot account has reached the limit of the number of prospect records that could be created
C. The connector user's Pardot password was changed
D. The connector user's Salesforce password was changed
Explain best practices for lead assignment and nuturing. Choose three:
A. Be strategic with Timing - emails need 6 - 45 days between, A quick rule of thumb: the longer your sales cycle, the longer your pauses.
B. Assign all prospects directly into Salesforce
C. Include an obvious CTA on nuturing
D. Communicating with sales, always include a CTA and remember to space out your content on the sales cycle itself.
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