What is true about the Salesforce connector [Choose two answers]
A. When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.
B. You can connect Pardot to a Salesforce sandbox or production environment
C. Only lead, contacts and accounts are synchronized from Salesforce to Pardot
D. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
Your Clients would like to set custom scoring based on event attendance. What scoring options are available through the Pardot Connectors?
A. Webinar: Attended/Noshow/Registered and Event: Checked In/Registered
B. Webinar and Event Registrations and Attendance
C. Only Webinar and Event Attendance
D. Webinar and Event Invites, Registrations, and Attendance
What does Pardot set on Tracker Subdomains and Pardot Domains to track visitor and prospect activities?
A. Google Analytic Tracking Code
B. Cookies
C. Tracking Pixels
D. UTM Parameters
What are the limitations of connecting Pardot to a Salesforce Sandbox account?
A. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
B. Pardot can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Pardot account from the sandbox connector before enabling the connector for your production instance.
C. You cannot sync with a sandbox at all.
Your client has a service portal for customers. A Pardot page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. Your client wants to encourage customers to engage with the service portal and has the following requirements:
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Prospects with no Engagement custom field value should be added to the Engagement Program.
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If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program.
What steps do you recommend to achieve those requirements?
A. Automation Rule with blank criteria and add action and Automation rules with attended webinar and remove action
B. Automation Rule with blank criteria and add action and Dynamic List with attended webinar and remove action
C. Automation Rule with blank criteria and add action and Completion action rules with attended webinar and remove action
D. Automation Rule with blank criteria and add action and segmentation rules with attended webinar and remove action
A client using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but the client is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
A. Pardot will give you content ideas for each landing page.
B. Pardot will determine which version of the landing page generated most conversions.
C. Pardot will automatically send underperforming landing page to recycle bin
D. Pardot will automatically populate personalized information of each unique prospect.
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
A. Automation rule and completion action
B. Segmentation rule and completion action
C. Dynamic list and automation rule
D. Completion action and dynamic list
Which is not a standard role in Pardot?
A. Sales Manager
B. Marketing
C. Administrator
D. Sales User
What does the Google AdWords connector allow your clients to measure?
A. Spend per day
B. Cost per Click
C. ROI of AdWords campaigns, groups, and ads
D. Budget allocation
What prospect activities will cause a sync with your CRM?
A. Page views
B. Unsubscribing from emails
C. Landing page submission
D. Form submission
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