Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 251:

  Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on itsconsumer retail sends. NTO has purchased a second IP address

  to be used for the corporate site's email sending.

  What feature would be used to specify which IP address is used for retail vs. corporate?

  A. Delivery Profile

  B. Send Definition

  C. Send Classification

  D. Sender Profile

  Correct Answer: A

• Question 252:

  An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension. How should the marketer use low-code to create this segment?

  A. Create a data filter on the data extension.

  B. Filter the .csv file before import.

  C. Write a query to create a filtered data extension.

  Correct Answer: B

• Question 253:

  Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go throughout-of ffice messages and unsubscribe messages to find customer responses to the email. Which feature should help the team?

  A. Reply Mail Management

  B. Publication Lists

  C. Parameter Management

  Correct Answer: A

• Question 254:

  An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?

  A. Data Filters

  B. Contact Builder

  C. SQL Query Activity

  D. Audience Builder

  Correct Answer: A

• Question 255:

  Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality could accommodate this?

  A. System Preferences

  B. Subscriber Key

  C. Subscriber Attributes

  D. Primary Key

  Correct Answer: B

• Question 256:

  Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensionsin time.

  Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

  A. Data Extract Activity

  B. Verification Activity

  C. Wait Activity

  Correct Answer: B

• Question 257:

  A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account. Which journey type is the best solution for the marketer to set up?

  A. Multi-Step Journey

  B. Transactional Send Journey

  C. Single Send Journey

  Correct Answer: B

• Question 258:

  Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account. Where shouldthe data extension reside to achieve this goal?

  A. In the Synchronized Data Extensions folder

  B. In the Data Extensions folder with sharing enabled

  C. In the Shared Data Extensions folder

  Correct Answer: C

• Question 259:

  Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation. What is the best option for the NTO to use in order to make sure email addresses are valid before adding to its audience?

  A. Leverage a Smart Capture block

  B. A double opt-in at signup

  C. Add CAPTCHA validation to the form

  Correct Answer: B

• Question 260:

  A customer would liketo automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

  A. Send Preview

  B. User-Initiated

  C. Test Send

  D. Guided Send

  Correct Answer: B