Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 1:

  Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails. The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.

  How can this be achieved?

  A. Create an automation to begin when information changes on a store object using a workflow rule

  B. Create a file drop automation to initiate when the store's data extension is updated via import

  C. Create a scheduled automation to import the file on a recurring basis with store information

  D. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP

  Correct Answer: A

• Question 2:

  Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement. Which 2 best practices should NTO employ when sending email?

  A. Set Cadence Expectations to front with Subscribers

  B. Send generic content to appeal to all audicences.

  C. Send Multiple emails a day to keep the brand top of mind

  D. Use Subscriber data to dynamically populate email content

  Correct Answer: AD

• Question 3:

  Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

  A. Shared Emails

  B. Shared Portfolio Items

  C. Shared Data Extensions

  D. Shared Publication Lists

  Correct Answer: D

• Question 4:

  A team wants to import a fife with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

  A. Choose the appropriate date format.

  B. Name the new import definition.

  C. Map the attributes in the file.

  D. Select the delimitingcharacter.

  Correct Answer: C

• Question 5:

  Which send process can use Sender Profiles? (Choose 3)

  A. Simple Automated Sends

  B. Guided Sends

  C. User-Initiated Sends

  D. Test Sends

  E. Triggered Sends

  Correct Answer: ABE

• Question 6:

  Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible. Which best practice should the email designer follow to meet accessibility standards?

  A. Minimize whitespace

  B. Build image-based emails.

  C. Use contrasting colors

  Correct Answer: C

• Question 7:

  Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high- value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended. Which Activity should be configured in Automation Studio to help?

  A. Send Email

  B. Verification

  C. Wait

  Correct Answer: B

• Question 8:

  Northern Trail Outfitters (NTO) has a new product launch.

  Which tool should enable NTO to easily target the most loyal subscribes?

  A. Path Optimizer

  B. Google Analytics Audience

  C. Einstein Engagement Scoring

  Correct Answer: B

• Question 9:

  Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing. Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

  A. Verification Activity

  B. Skip Automation

  C. Wait Activity

  Correct Answer: C

• Question 10:

  A marketer is using Preview and Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating. What is the reason records are NOT being recorded?

  A. Test sends are not recorded on the Send Log Data Extension.

  B. A subscriber was not selected in the Subscriber Preview tab.

  C. The send exceeded the maximum test send threshold.

  Correct Answer: A