Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience. Which tool should provide a list of subscribers who didn't receive the expected emails?
A. _sent Dataview
B. Not Sent Tracking Extract
C. 'Subscribers Not Sent To' report
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
A. Leverage Einstein for content tagging.
B. Make the Customer Key more descriptive.
C. Use nested tags to create hierarchies.
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using artificial intelligence. Which standard tool best does this?
A. Einstein Email Recommendations
B. Einstein Copy Insights
C. Einstein Messaging Insights
Northern Trail Outfitters' marketing team would like to access data extensions from other business units. What should the team do to ensure the data extension is only visible to certain audiences?
A. Use Automations to share data.
B. Use Sharing Permissions to share data.
C. Use Approvals to share data.
A marketer is implementing a cart abandonment experience for customers and wants to build an automated send based on new additions to the data extension. However, the send is failing when a coupon bank runs out of codes and cannot be displayed in the email.
Which Automation Studio activity is preventing the email from sending?
A. SQL Query
B. RaiseError
C. Verification
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step should the team complete?
A. 'Update Email Now' needs to be applied to each email.
B. The email must be recreated using the updated template.
C. The template must be approved before updates are reflected.
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'. What is the source of the duplicate subscriber key?
A. Triggered Send Managed Lists
B. Global Unsubscribe List
C. Auto-Suppression List
Northern Trail Outfitters (NTO) is launching a new product and is unsure which features to highlight in the promotion. The marketing team has created two versions of their promotional email to test amongst NTO's most engaged customers. Which Journey Builder feature should allow for the best performing email to be sent to the larger audience?
A. Path Optimizer
B. Engagement Split
C. Einstein Content Selection
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website. What should NTO configure in Path Optimizer?
A. Web Conversion
B. Manual Engagement
C. Email Engagement
Northern Trail Outfitters (NTO) is participating in a trade show where attendees can opt in to NTO's newsletter. Which method should NTO use to most quickly and accurately collect the data for use in Marketing Cloud?
A. Landing page form
B. Handwritten signup sheet
C. Spreadsheet
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