Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 271:

  A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation. They added new fields to the Contact object for new marketing needs. Which first step should the customer take to ensure the new fields are available to segment on in Marketing Cloud?

  A. Edit the fields in the synchronized data source.

  B. Create a new data extension with the new fields.

  C. Create a data filter that includes the new fields.

  Correct Answer: A

  https://help.salesforce.com/s/articleView?id=sf.mc_cab_interact_with_synchronized_fields.htmandtype=5

• Question 272:

  A marketer wants to enable better filtering of their assets in Content Builder. What is the best approach to do this?

  A. Add assets to folders upon creation.

  B. Add descriptive tags to each asset upon creation.

  C. Add a description to each asset upon creation.

  Correct Answer: A

• Question 273:

  A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.Which tool will produce the audience?

  A. Audience Builder

  B. Drag and Drop Segmentation

  C. Query Activity

  D. Guided Send

  Correct Answer: B

• Question 274:

  A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three featurescould be used to create individualized content in the email? Choose 3 answers

  A. In Personalization strings

  B. Dynamic content

  C. Audience segmentation

  D. In Einstein content

  E. Specialized content

  Correct Answer: ABD

• Question 275:

  The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months. Which remediation tactic should be used to improve deliverability?

  A. Increase the frequencyof email sending to boost engagement.

  B. Broaden segmentation criteria to reach more diverse audiences.

  C. Scale back sending for specific ISPs until the issue subsides.

  Correct Answer: C

• Question 276:

  The marketing team wants to target subscribers with a 'thank you' offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?

  A. Total Opens measure

  B. _Open data view

  C. Tracking Data Extract

  Correct Answer: C

• Question 277:

  A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automation studio?

  A. Triggered send

  B. Template send

  C. Automated send

  D. Send email

  Correct Answer: D

• Question 278:

  A marketer has created an event confirmation email which is sent to all registrants of their cooking-while-camping sessions. They use Marketing Cloud Connect to integrate to their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP' button.

  Which automation solution should easily allow this action?

  A. Automation Studio

  B. Behavioral Triggers

  C. Journey Builder

  Correct Answer: C

• Question 279:

  A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.

  Which step needs to be completed?

  A. The email must be recreated using the updated template.

  B. 'Update Email Now' needs to be applied to each email.

  C. The template must be approved before updates are reflected.

  Correct Answer: B

• Question 280:

  Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store informationchanges, such as when a new store opens or a store closes. How can this be achieved?

  A. Create an automation to begin when Information changes on a store object using a workflow rule.

  B. Create a scheduled automation to import the file on a recurring basiswith store information.

  C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

  D. Create a file drop automation to initiate when the store's data extension is updated via import.

  Correct Answer: C