Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 11:

  A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.

  Which Journey Builder tool should they use to accomplish this?

  A. Einstein STO Activity

  B. Wait Until Activity

  C. Engagement Split

  Correct Answer: A

• Question 12:

  Northern Trail Outfitters wants to use a specific IP address and a subdomain of order.subdomain for all of its transactional emails. What should be configured to accomplish this request?

  A. Sender Profile

  B. Delivery Profile

  C. Send Classification

  Correct Answer: B

• Question 13:

  A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard. What should be done to ensure the report a sent to the director each day?

  A. Schedule report and email file to the director.

  B. A Schedule report and email the link to download.

  C. Schedule report to export as a web page.

  Correct Answer: B

• Question 14:

  A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit. Where should the Internal look to find this Information?

  A. Automation Studio > Activities

  B. Content Builder > Recent Sends

  C. Email Studio > Overview

  Correct Answer: C

• Question 15:

  Northern Trail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number sent was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.con" instead of "gmail.com". Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

  A. Bounce Mail Management

  B. Auto-Suppression Lists

  C. List Detective

  Correct Answer: C

• Question 16:

  The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

  A. Test Send

  B. Content Detective

  C. Subscriber Preview

  Correct Answer: B

• Question 17:

  Northern Trail Outfitters (NTO) released a clever promotional video that went viral. Subsequently, the company acquired a large number of email leads at the last trade show. NTO wants to send a welcome email with a coupon directing recipients to its website.

  Which configuration should help with limiting a spike in volume to the website?

  A. Web Collect Sign-Up Form

  B. Send Throttle

  C. Sender Authentication Package

  Correct Answer: B

• Question 18:

  The website team at Northern Trail Outfitters has noticed performance issues on the site when the marketing team sends promotional emails. What should the marketer do to prevent this problem?

  A. Use Einstein Frequency Split in Journey Builder

  B. Segment email sends by domain.

  C. Configure Send Throttling.

  Correct Answer: C

• Question 19:

  Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix. Which action should the email specialist recommend to avoid sending an erroneous subject line?

  A. In Send Classifications, delete TACO from the available classification options.

  B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.

  C. In Send Management, add the word TACO to the Auto-Suppression Rules.

  Correct Answer: B

• Question 20:

  A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program. Which action should the retailer take to ensure deliverability is not impacted?

  A. Create a new, friendly From Name for the updated program.

  B. Purge inactive subscribers to avoid high bounce rates.

  C. Send to subscribers, asking for them to confirm opt-in.

  Correct Answer: B