Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 11:

  LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements.

  1.

  Prospects with no Engagement custom field value should be added to the Training Engagement Program

  2.

  If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

  A. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

  B. Create a dynamic list with the criteria :: Webinar:: Successful and Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List

  C. Create a completion action with the criteria :: Webinar:: Successful and Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List Create a segmentation rule with the criteria :: Webinar:: Successful and Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

  D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list

  Correct Answer: B

• Question 12:

  LenoxSoft is considering moving from a shared IP address to a dedicated IP address. What requirement would support advising them to move to a dedicated IP?

  A. LenoxSoft sending a quarterly emails to 100,000 prospects

  B. LenoxSoft's database growing by 500,000 prospects

  C. LenoxSoft creating 20 new Engagement Programs

  D. LenoxSoft sending more than 100,000 emails a month

  Correct Answer: D

• Question 13:

  If someone opt-out's do we need to delete this Prospect record?

  A. Yes, it is restricted by law

  B. False. It is restricted by law not to email them, but we still can track the activity

  Correct Answer: B

• Question 14:

  "What record page layouts can the Send Engage Email button be added to?

  A. Opportunity

  B. Case

  C. Contract

  D. User

  Correct Answer: A

• Question 15:

  LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.

  Which two strategies for gating content should ensure real prospects are the ones accessing the content?

  Choose 2 answers

  A. Prospects with invalid emails are sent an autoresponder requesting email verification.

  B. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

  C. Using the data format drop-down, set the email validation option at the form level.

  D. Send the content via an autoresponder email with a link to download the content.

  Correct Answer: AC

• Question 16:

  LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked. How could this be accomplished?

  A. Remove tracking code from the website and create new sites for each country.

  B. Create visitor filters for prospects that are known to be located in Europe.

  C. Enable tracking opt-in preferences for visitors from specific countries.

  D. Enable tracking opt-in preferences for all website visitors.

  Correct Answer: B

• Question 17:

  LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:

  1.

  Completed the";Product Interes"; form

  2.

  A score higher than 100

  3.

  A grade higher than a C

  4.

  Is a member of the";Target Accoun"; list

  What should LenoxSoft use to accomplish this business requirement?

  A. Automation rule and user queue

  B. Automation rule and user group

  C. Form completion action and user queue

  D. Form completion action and user group

  Correct Answer: B

• Question 18:

  LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Pardot Connectors?

  A. Webinar and Event invite. Registrations and Attendance

  B. Webinar and Event Registrations and Attendance

  C. Webinar: Attended/NoShow/Registered Event :Checked In/Registered

  D. Only Webinar and Event Attendance

  Correct Answer: C

• Question 19:

  LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:

  1.

  Receive a notification when prospects view the page, but do not submit to see if they can retarget.

  2.

  Receive one notification per prospect.

  How should a consultant accomplish this in Pardot?

  A. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.

  B. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

  C. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

  D. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

  Correct Answer: D

• Question 20:

  Which objects are synched between Pardot and Salesforce? [Choose two answers]

  A. Account

  B. Opportunity

  C. Case

  D. Order

  Correct Answer: AB